{"product_id":"ai-lead-scoring-workflow-openai-gmail-crm-webhook-n8n","title":"AI Lead Scoring Workflow: OpenAI + Gmail + CRM Webhook (n8n)","description":"\u003ch3\u003eInstant AI lead scoring, CRM upsert, and Gmail reply—fully automated in n8n\u003c\/h3\u003e\n\u003cp\u003eThis n8n workflow captures inbound website form leads via a webhook, enriches and \u003cstrong\u003escores\u003c\/strong\u003e them with \u003cstrong\u003eOpenAI (gpt-4o-mini)\u003c\/strong\u003e, upserts only qualified leads into your \u003cstrong\u003eCRM\u003c\/strong\u003e via an HTTP API, and sends an immediate personalized \u003cstrong\u003eGmail\u003c\/strong\u003e reply.\u003c\/p\u003e\n\n\u003ch3\u003eWhat this workflow does\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eReceives leads\u003c\/strong\u003e: Listens for a \u003cstrong\u003ePOST\u003c\/strong\u003e request from your website form using an n8n \u003cstrong\u003ewebhook\u003c\/strong\u003e.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNormalizes and prepares data\u003c\/strong\u003e: Maps incoming fields (name, email, company, message) into consistent lead fields and extracts the \u003cstrong\u003eemail domain\u003c\/strong\u003e.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eOpenAI enrichment + scoring\u003c\/strong\u003e: Sends lead details to \u003cstrong\u003eOpenAI (gpt-4o-mini)\u003c\/strong\u003e to return \u003cstrong\u003estrict JSON\u003c\/strong\u003e with an intent summary, \u003cstrong\u003epriority score\u003c\/strong\u003e, industry, company size, and reply angle.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRoutes qualified leads\u003c\/strong\u003e: Parses the OpenAI JSON response and checks the \u003cstrong\u003epriority score\u003c\/strong\u003e. Only leads scoring \u003cstrong\u003e40 or higher\u003c\/strong\u003e follow the qualified path.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eUpserts into your CRM\u003c\/strong\u003e: Posts a JSON payload to your configured \u003cstrong\u003eCRM HTTP endpoint\u003c\/strong\u003e with the enriched lead data (authentication headers\/credentials are configurable).\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eInstant Gmail auto-reply\u003c\/strong\u003e: Sends a personalized reply from \u003cstrong\u003eGmail\u003c\/strong\u003e using the AI-generated reply angle.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eUse cases\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eTurn “contact us” form submissions into \u003cstrong\u003eprioritized sales-ready leads\u003c\/strong\u003e automatically.\u003c\/li\u003e\n  \u003cli\u003eEnrich new inbound leads with \u003cstrong\u003eintent, industry, and company size\u003c\/strong\u003e before creating CRM records.\u003c\/li\u003e\n  \u003cli\u003eSend an \u003cstrong\u003eimmediate personalized acknowledgement\u003c\/strong\u003e to prospects while your team follows up on qualified leads.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eTechnical details\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003en8n nodes\u003c\/strong\u003e: \u003cem\u003ewebhook\u003c\/em\u003e, \u003cem\u003eif\u003c\/em\u003e, \u003cem\u003eset\u003c\/em\u003e, \u003cem\u003ecode\u003c\/em\u003e, \u003cem\u003egmail\u003c\/em\u003e (plus a \u003cem\u003esticky note\u003c\/em\u003e).\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAI step\u003c\/strong\u003e: \u003cstrong\u003eOpenAI (gpt-4o-mini)\u003c\/strong\u003e returning strict JSON (intent summary, priority score, industry, company size, reply angle).\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCRM integration\u003c\/strong\u003e: HTTP request to your \u003cstrong\u003eCRM API endpoint\u003c\/strong\u003e for qualified lead upserts.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eThreshold control\u003c\/strong\u003e: Priority score cutoff currently set to \u003cstrong\u003e40\u003c\/strong\u003e, configurable to match your qualification strictness.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"N8N Commerce","offers":[{"title":"Default Title","offer_id":46154105913523,"sku":"N8N-20041","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0749\/6279\/6723\/files\/6gPTR5NmUpTG6ATJDLR0V_iQDQguPM.png?v=1790933774","url":"https:\/\/buyflowscripts.com\/products\/ai-lead-scoring-workflow-openai-gmail-crm-webhook-n8n","provider":"N8N Commerce","version":"1.0","type":"link"}