{"product_id":"hvac-lead-scoring-routing-n8n-openai-twilio-slack-hubspot","title":"HVAC Lead Scoring \u0026 Routing n8n: OpenAI, Twilio, Slack, HubSpot","description":"\u003ch3\u003eAutomatically score HVAC leads and route them to the right channel—SMS, Slack, or email—using n8n + OpenAI\u003c\/h3\u003e\n\u003cp\u003eThis n8n workflow takes HVAC lead submissions from a webhook, uses OpenAI to generate a structured HOT\/WARM\/COLD score, and then routes each lead to the correct next step: Twilio SMS + Slack alerts for HOT leads, and Gmail follow-up + HubSpot contact updates for WARM\/COLD leads.\u003c\/p\u003e\n\n\u003ch3\u003eWhat this workflow does\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eReceives lead submissions\u003c\/strong\u003e via a POST webhook (expects: \u003cem\u003ename\u003c\/em\u003e, \u003cem\u003ephone\u003c\/em\u003e, \u003cem\u003eemail\u003c\/em\u003e, \u003cem\u003emessage\u003c\/em\u003e).\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eScores and categorizes the lead with OpenAI\u003c\/strong\u003e using a chat model to return structured JSON including:\n    \u003cul\u003e\n      \u003cli\u003eA \u003cstrong\u003e1–10\u003c\/strong\u003e lead score\u003c\/li\u003e\n      \u003cli\u003eA \u003cstrong\u003eHOT\/WARM\/COLD\u003c\/strong\u003e category\u003c\/li\u003e\n      \u003cli\u003eA \u003cstrong\u003escoring reason\u003c\/strong\u003e\n\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDetects hot leads\u003c\/strong\u003e when the score is \u003cstrong\u003e8 or higher\u003c\/strong\u003e.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFor HOT leads:\u003c\/strong\u003e sends an acknowledgement \u003cstrong\u003eSMS via Twilio\u003c\/strong\u003e and posts an alert to \u003cstrong\u003eSlack\u003c\/strong\u003e (e.g., a #hot-leads channel).\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFor WARM\/COLD leads:\u003c\/strong\u003e sends a \u003cstrong\u003efollow-up email via Gmail\u003c\/strong\u003e and \u003cstrong\u003ecreates\/updates the contact in HubSpot\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eUse cases\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHVAC companies capturing leads from forms\/landing pages and needing instant routing for high-intent requests.\u003c\/li\u003e\n  \u003cli\u003eAutomation engineers building an HVAC lead scoring engine with OpenAI + n8n.\u003c\/li\u003e\n  \u003cli\u003eSaaS operators who want consistent CRM hygiene by syncing WARM\/COLD leads into HubSpot.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eTechnical details\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003en8n Webhook trigger\u003c\/strong\u003e to accept lead JSON payloads.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eOpenAI chat model\u003c\/strong\u003e to output structured scoring JSON (score, HOT\/WARM\/COLD, reason).\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eif\u003c\/strong\u003e logic to determine HOT vs WARM\/COLD (threshold: score ≥ 8).\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTwilio\u003c\/strong\u003e for SMS acknowledgement to hot leads.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSlack\u003c\/strong\u003e for real-time hot lead alerts to a chosen channel.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGmail\u003c\/strong\u003e for warm\/cold follow-up emails.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHubSpot\u003c\/strong\u003e to create\/update contacts using a HubSpot private app token.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eRequirements:\u003c\/strong\u003e OpenAI API key (gpt-5-mini or higher), Twilio account (with messaging\/compliance in place), Slack credentials, Gmail OAuth2 credentials, and HubSpot private app token.\u003c\/p\u003e","brand":"N8N Commerce","offers":[{"title":"Default Title","offer_id":46075756249267,"sku":"N8N-19822","price":50.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0749\/6279\/6723\/files\/Pm3wjqBwlnELzsnMs_pqi_1b8YG5Ps.png?v=1790154392","url":"https:\/\/buyflowscripts.com\/products\/hvac-lead-scoring-routing-n8n-openai-twilio-slack-hubspot","provider":"N8N Commerce","version":"1.0","type":"link"}