{"product_id":"n8n-lead-routing-workflow-gpt-4o-gmail-google-sheets","title":"n8n Lead Routing Workflow: GPT-4o, Gmail \u0026 Google Sheets","description":"\u003ch3\u003eInstant lead routing with GPT-4o—webhook in, best next action out\u003c\/h3\u003e\n\u003cp\u003eThis \u003cstrong\u003en8n Lead Routing Workflow\u003c\/strong\u003e automatically receives new enquiry leads on a webhook, enriches and scores them with a \u003cstrong\u003eGPT-4o agent\u003c\/strong\u003e, then routes each lead via \u003cstrong\u003eGmail\u003c\/strong\u003e and \u003cstrong\u003eGoogle Sheets\u003c\/strong\u003e for immediate action or nurture—based on your ICP rules and urgency criteria.\u003c\/p\u003e\n\n\u003ch3\u003eWhat this workflow does\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eReceives leads via webhook\u003c\/strong\u003e: A POST request hits the \u003ccode\u003e\/lead\u003c\/code\u003e webhook containing the new enquiry data.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApplies your ICP rules \u0026amp; urgent-signal criteria\u003c\/strong\u003e: It attaches your ideal customer profile (ICP) rules and urgency signals to the lead payload.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eEnriches using GPT-4o orchestration\u003c\/strong\u003e: A \u003cstrong\u003eGPT-4o orchestrator agent\u003c\/strong\u003e calls an enrichment sub-workflow (referenced as \u003ccode\u003eenrich_lead\u003c\/code\u003e) to extract structured, knowable facts from the enquiry.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eScores fit and urgency\u003c\/strong\u003e: A scoring sub-workflow (referenced as \u003ccode\u003escore_lead\u003c\/code\u003e) assigns a \u003cstrong\u003e1–10 fit score\u003c\/strong\u003e and an \u003cstrong\u003eurgency flag\u003c\/strong\u003e using the enquiry, enrichment, and ICP.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRoutes leads automatically\u003c\/strong\u003e:\n    \u003cul\u003e\n      \u003cli\u003e\n\u003cstrong\u003eHigh-scoring or urgent\u003c\/strong\u003e: Sends a \u003cstrong\u003epriority Gmail email\u003c\/strong\u003e to the business owner with the AI-generated summary and contact details.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eMid-scoring\u003c\/strong\u003e: Appends the lead to a \u003cstrong\u003eGoogle Sheets\u003c\/strong\u003e nurture list with enquiry details, score, and status.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eLow-scoring \/ out-of-scope\u003c\/strong\u003e: Sends a \u003cstrong\u003epolite decline email\u003c\/strong\u003e to the enquirer via Gmail.\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eUse cases\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSaaS teams routing inbound demos to sales vs. nurture automatically\u003c\/li\u003e\n  \u003cli\u003eAgencies prioritizing “urgent” leads and rejecting out-of-scope enquiries with a consistent tone\u003c\/li\u003e\n  \u003cli\u003eAutomation engineers needing a practical \u003cstrong\u003en8n lead routing\u003c\/strong\u003e pattern using GPT-4o, Gmail, and Google Sheets\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eTechnical details\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eNodes\/tech stack include: \u003cstrong\u003ewebhook\u003c\/strong\u003e, \u003cstrong\u003eset\u003c\/strong\u003e, \u003cstrong\u003en8nn8n-nodes-langchainagent\u003c\/strong\u003e (GPT-4o orchestrator agent), \u003cstrong\u003egmail tool\u003c\/strong\u003e, and \u003cstrong\u003egoogle sheets tool\u003c\/strong\u003e\n\u003c\/li\u003e\n  \u003cli\u003eRequires: OpenAI credentials for the GPT-4o chat model, sub-workflow references for \u003ccode\u003eenrich_lead\u003c\/code\u003e and \u003ccode\u003escore_lead\u003c\/code\u003e, Gmail owner inbox (e.g., replace \u003ccode\u003eowner@example.com\u003c\/code\u003e), and Google Sheets credentials\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eResult:\u003c\/strong\u003e a complete, SEO-friendly \u003cstrong\u003en8n automation workflow\u003c\/strong\u003e that turns inbound enquiries into timely email routing and structured nurture tracking.\u003c\/p\u003e","brand":"N8N Commerce","offers":[{"title":"Default Title","offer_id":45938166366387,"sku":"N8N-19048","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0749\/6279\/6723\/files\/3HXbD2W8B7l3_0z-yhO7x_pKJdjRiQ.png?v=1788339836","url":"https:\/\/buyflowscripts.com\/products\/n8n-lead-routing-workflow-gpt-4o-gmail-google-sheets","provider":"N8N Commerce","version":"1.0","type":"link"}