{"product_id":"n8n-lead-scoring-routing-gemini-crm-sync-workflow","title":"n8n Lead Scoring \u0026 Routing: Gemini + CRM Sync Workflow","description":"\u003ch3\u003eTurn inbound leads into CRM-ready opportunities—automatically\u003c\/h3\u003e\n\u003cp\u003eThis n8n workflow captures B2B leads from an \u003cstrong\u003en8n Form\u003c\/strong\u003e, uses \u003cstrong\u003eGoogle Gemini (Gemini 3.5 Flash)\u003c\/strong\u003e to score and research each lead against your \u003cstrong\u003eICP rubric\u003c\/strong\u003e, and then routes them into tiered follow-ups—producing a structured, \u003cstrong\u003eCRM-ready lead record\u003c\/strong\u003e with score, summary, and a personalized pitch.\u003c\/p\u003e\n\n\u003ch3\u003eWhat this workflow does\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eReceives a lead submission\u003c\/strong\u003e from an \u003cstrong\u003en8n Form Trigger\u003c\/strong\u003e (or runs a manual test to seed a sample lead).\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNormalizes lead fields\u003c\/strong\u003e and attaches your \u003cstrong\u003eICP rubric\u003c\/strong\u003e (target company profile + qualification rules).\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eScores and researches with Google Gemini\u003c\/strong\u003e, generating structured outputs: ICP score, qualification tier, company summary, detected tech stack, matched pain points, and a personalized sales pitch.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRoutes by ICP score\u003c\/strong\u003e into:\n    \u003cul\u003e\n      \u003cli\u003e\u003cstrong\u003eTier 1 (high-fit)\u003c\/strong\u003e\u003c\/li\u003e\n      \u003cli\u003e\u003cstrong\u003eTier 2 (self-serve)\u003c\/strong\u003e\u003c\/li\u003e\n      \u003cli\u003e\u003cstrong\u003eTier 3 (disqualified)\u003c\/strong\u003e\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCreates tiered outputs\u003c\/strong\u003e:\n    \u003cul\u003e\n      \u003cli\u003eTier 1: a \u003cstrong\u003eSlack-style notification card payload\u003c\/strong\u003e\n\u003c\/li\u003e\n      \u003cli\u003eTier 2: a \u003cstrong\u003enurture\/quickstart email body\u003c\/strong\u003e\n\u003c\/li\u003e\n      \u003cli\u003eTier 3: an \u003cstrong\u003earchived status record\u003c\/strong\u003e\n\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eConsolidates an audit payload\u003c\/strong\u003e and outputs a final \u003cstrong\u003eCRM-ready record\u003c\/strong\u003e including ICP results and routing status.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eUse cases\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSaaS teams qualifying inbound demo requests with an ICP rubric and automated lead scoring.\u003c\/li\u003e\n  \u003cli\u003eAutomation engineers standardizing lead routing rules across forms and downstream systems.\u003c\/li\u003e\n  \u003cli\u003eOperators building a scalable “high-fit vs self-serve vs disqualified” pipeline for B2B leads.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eTechnical details\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eGemini integration via \u003cstrong\u003eGoogle Gemini (PaLM) API credential\u003c\/strong\u003e for the Gemini chat model.\u003c\/li\u003e\n  \u003cli\u003eWorkflow nodes\/tools: \u003cstrong\u003eset\u003c\/strong\u003e, \u003cstrong\u003ecode\u003c\/strong\u003e, \u003cstrong\u003emerge\u003c\/strong\u003e, \u003cstrong\u003eswitch\u003c\/strong\u003e, \u003cstrong\u003esticky note\u003c\/strong\u003e, \u003cstrong\u003eform trigger\u003c\/strong\u003e.\u003c\/li\u003e\n  \u003cli\u003eConfigurable tier thresholds: \u003cstrong\u003e70+ for Tier 1\u003c\/strong\u003e, \u003cstrong\u003e40+ for Tier 2\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"N8N Commerce","offers":[{"title":"Default Title","offer_id":45877622112435,"sku":"N8N-18557","price":33.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0749\/6279\/6723\/files\/ilnfqCmo1RUvBQhsVD6TV_VGbxY3AM.png?v=1787337275","url":"https:\/\/buyflowscripts.com\/products\/n8n-lead-scoring-routing-gemini-crm-sync-workflow","provider":"N8N Commerce","version":"1.0","type":"link"}