{"product_id":"n8n-webinar-lead-routing-google-sheets-gemini-slack","title":"n8n Webinar Lead Routing: Google Sheets + Gemini + Slack","description":"\u003ch3\u003eAutomatically route webinar leads using Google Sheets, Google Gemini, and Slack\u003c\/h3\u003e\n\u003cp\u003eStop manually chasing every attendee. This \u003cstrong\u003en8n Webinar Lead Routing\u003c\/strong\u003e workflow reads your webinar data from \u003cstrong\u003eGoogle Sheets\u003c\/strong\u003e, uses \u003cstrong\u003eGoogle Gemini\u003c\/strong\u003e to classify buying intent and recommended next steps, logs qualified leads back to Sheets, creates sales tasks and follow-up schedules, and posts a run summary to \u003cstrong\u003eSlack\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003ch3\u003eWhat this workflow does\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eStart a routing run manually\u003c\/strong\u003e when a webinar finishes.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLoad webinar context from Google Sheets\u003c\/strong\u003e, including configuration, registrants, attendance, poll responses, questions, CRM contacts, routing rules, follow-up sequences, and an exclusion list.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBuild a normalized attendee profile per email\u003c\/strong\u003e by merging inputs like engagement metrics, inferred buying signals, and exclusion flags.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClassify intent with Google Gemini\u003c\/strong\u003e by sending each attendee profile plus routing rules and parsing a structured result (segment, intent score, recommended task type, sequence, and messaging hints).\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApply guardrails and fallbacks\u003c\/strong\u003e for cases such as competitors, customers, open deals, no-shows, or AI errors—then append outcomes to \u003cstrong\u003eQualified_Leads_Log\u003c\/strong\u003e.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCreate human action tasks\u003c\/strong\u003e for routed leads and append them to \u003cstrong\u003eSales_Tasks\u003c\/strong\u003e.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSchedule outreach steps\u003c\/strong\u003e by expanding each lead’s assigned follow-up sequence into the \u003cstrong\u003eFollowup_Queue\u003c\/strong\u003e.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePost a Slack summary\u003c\/strong\u003e with segment counts and top active buyers for the run.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eUse cases\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eRoute \u003cstrong\u003eSaaS webinar\u003c\/strong\u003e attendees to the right segment, sequence, and sales task based on engagement.\u003c\/li\u003e\n  \u003cli\u003eAutomatically exclude \u003cstrong\u003ecompetitors\u003c\/strong\u003e, \u003cstrong\u003eexisting customers\u003c\/strong\u003e, \u003cstrong\u003eopen deals\u003c\/strong\u003e, or \u003cstrong\u003eno-shows\u003c\/strong\u003e using your Google Sheets lists.\u003c\/li\u003e\n  \u003cli\u003eGive your team an instant \u003cstrong\u003eSlack overview\u003c\/strong\u003e of who to contact first after every webinar.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eTechnical details (n8n + integrations)\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003en8n nodes:\u003c\/strong\u003e manual trigger, Google Sheets, code\/logic, \u003cstrong\u003eGoogle Gemini\u003c\/strong\u003e (classification), \u003cstrong\u003eSlack\u003c\/strong\u003e (run summary), set, sticky note.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eReads from \/ writes to Google Sheets:\u003c\/strong\u003e webinar inputs plus output sheets including \u003cstrong\u003eQualified_Leads_Log\u003c\/strong\u003e, \u003cstrong\u003eSales_Tasks\u003c\/strong\u003e, and \u003cstrong\u003eFollowup_Queue\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eIdeal for:\u003c\/strong\u003e n8n users, automation engineers, and SaaS operators who want reliable \u003cstrong\u003ewebinar lead routing\u003c\/strong\u003e with intent scoring and actionable follow-up.\u003c\/p\u003e","brand":"N8N Commerce","offers":[{"title":"Default Title","offer_id":46289261985971,"sku":"N8N-21536","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0749\/6279\/6723\/files\/jYVyszPF7rpdISXSMgs3m_Zvpst7pB.png?v=1793006728","url":"https:\/\/buyflowscripts.com\/products\/n8n-webinar-lead-routing-google-sheets-gemini-slack","provider":"N8N Commerce","version":"1.0","type":"link"}