{"product_id":"webhook-lead-scoring-routing-by-temperature-hot-warm-cold","title":"Webhook Lead Scoring \u0026 Routing by Temperature (Hot\/Warm\/Cold)","description":"\u003ch3\u003eAutomatically score and route every lead—Hot, Warm, or Cold—using an n8n webhook\u003c\/h3\u003e\n\u003cp\u003eThis \u003cstrong\u003eWebhook Lead Scoring \u0026amp; Routing by Temperature (Hot\/Warm\/Cold)\u003c\/strong\u003e workflow receives form submissions via a webhook, normalizes key lead fields, calculates a transparent lead score, and returns the result as JSON—then routes each lead into \u003cstrong\u003eHot\u003c\/strong\u003e, \u003cstrong\u003eWarm\u003c\/strong\u003e, or \u003cstrong\u003eCold\u003c\/strong\u003e branches for downstream handling.\u003c\/p\u003e\n\n\u003ch3\u003eWhat this workflow does\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eReceives inbound leads\u003c\/strong\u003e by handling a \u003cstrong\u003ePOST\u003c\/strong\u003e request on the workflow’s webhook endpoint.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNormalizes lead data\u003c\/strong\u003e by mapping common form field names into a consistent structure: \u003cstrong\u003ename\u003c\/strong\u003e, \u003cstrong\u003eemail\u003c\/strong\u003e, \u003cstrong\u003ecompany\u003c\/strong\u003e, \u003cstrong\u003emessage\u003c\/strong\u003e, \u003cstrong\u003ebudget\u003c\/strong\u003e, \u003cstrong\u003etimeline\u003c\/strong\u003e, and \u003cstrong\u003ecompany size\u003c\/strong\u003e.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eScores each lead\u003c\/strong\u003e using a configurable points-based rubric including \u003cstrong\u003ebudget\u003c\/strong\u003e, \u003cstrong\u003etimeline\u003c\/strong\u003e, \u003cstrong\u003eservice-fit keywords\u003c\/strong\u003e, and \u003cstrong\u003ecompany size\u003c\/strong\u003e.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApplies disqualifiers\u003c\/strong\u003e that can cap the score according to your qualification rules.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eResponds to the caller\u003c\/strong\u003e with a JSON payload containing: \u003cstrong\u003etemperature\u003c\/strong\u003e, \u003cstrong\u003enumeric score\u003c\/strong\u003e, \u003cstrong\u003epriority\u003c\/strong\u003e, and \u003cstrong\u003eplain-English scoring reasons\u003c\/strong\u003e.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRoutes by temperature\u003c\/strong\u003e into Hot\/Warm\/Cold paths so you can plug in your own actions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eUse cases\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eRoute high-intent leads to immediate sales follow-up while nurturing Warm leads.\u003c\/li\u003e\n  \u003cli\u003eAuto-disqualify leads that don’t match your budget, timeline, or service-fit criteria.\u003c\/li\u003e\n  \u003cli\u003eUse webhook responses to drive your form tool’s UX (e.g., show “received” messaging plus priority logic).\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eTechnical details (n8n)\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWebhook\u003c\/strong\u003e to receive lead submissions\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCode\u003c\/strong\u003e for scoring logic and transparent reasoning\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNo Op\u003c\/strong\u003e and \u003cstrong\u003eSticky Note\u003c\/strong\u003e steps for configuration clarity\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSwitch\u003c\/strong\u003e to route leads into Hot\/Warm\/Cold branches\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRespond to Webhook\u003c\/strong\u003e to return temperature, score, priority, and reasons as JSON\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Update field mappings and scoring configuration (keywords, disqualifiers, Hot\/Warm thresholds), then replace the placeholder branches with your own CRM creation, tagging, or notifications.\u003c\/p\u003e","brand":"N8N Commerce","offers":[{"title":"Default Title","offer_id":46094130118835,"sku":"N8N-19945","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0749\/6279\/6723\/files\/o4FT37IcLb0DWRCAHvE51_kNuc6wIo.png?v=1790413641","url":"https:\/\/buyflowscripts.com\/products\/webhook-lead-scoring-routing-by-temperature-hot-warm-cold","provider":"N8N Commerce","version":"1.0","type":"link"}