AI B2B Lead Gen n8n Workflow: LinkedIn Email Personalization

Turn LinkedIn into qualified B2B leads—automatically

This AI B2B lead generation n8n workflow searches LinkedIn for target companies, scores fit with OpenAI, enriches decision-makers, and generates a fully personalized 3-email outreach sequence—then records everything in a Google Sheet CRM.

What this workflow does

• Lead discovery & qualification (LinkedIn via Ghost Genius API): Searches target companies on LinkedIn using filters such as location and company size. It enriches each company with details like website, description, and follower count.
• AI scoring with OpenAI: Uses OpenAI to score each company from 0 to 10 based on product fit, then keeps only qualified leads (score ≥ 7) in a Google Sheet CRM.
• Decision-maker enrichment (LinkedIn Sales Navigator): Finds key decision-makers for each qualified company and retrieves their job titles, descriptions, and LinkedIn summaries.
• Personalized cold outreach (3-email sequence): Generates a fully personalized 3-email sequence using OpenAI tailored to each decision-maker.
• Verified email retrieval & CRM updates: Retrieves verified email addresses using a waterfall enrichment system, stores contact data and email content in the CRM, and updates lead status.
• Runs fully automated daily: No manual input required—parameters are managed in Google Sheets.

Use cases

• For SaaS operators scaling outbound prospecting without manual research.
• For agencies generating leads for B2B clients using consistent AI targeting and outreach.
• For automation engineers building an end-to-end LinkedIn lead gen pipeline in n8n.

Technical details

• AI: OpenAI for company scoring and personalized email copywriting.
• LinkedIn data sources: Ghost Genius API (cookieless scraping) for company discovery; LinkedIn Sales Navigator for decision-makers.
• CRM: Google Sheets for qualified lead storage, contact data, and outreach content.
• n8n flow controls/nodes: if, code, limit, filter, split out, aggregate.