AI Chatbot Referral Traffic Tracker (Apify + n8n + Sheets + Slack)

Track AI chatbot referral traffic changes automatically—weekly

This n8n workflow checks Similarweb-based AI chatbot referral traffic estimates for your competitor domains, appends new monthly data to Google Sheets, and sends a Slack alert when AI chatbot share or visits move beyond your thresholds—so you never miss meaningful shifts.

What this workflow does

• Runs on schedule or manually: execute every Monday at 08:00 (or run on demand) to start the check.
• Fetches Similarweb estimates via Apify: sends your list of domains to an Apify actor that returns monthly estimates including AI chatbot visit share, total visits, and per-chatbot splits.
• Compares to your latest saved month: reads the existing rows from the Google Sheets “History” tab and compares the newest month against the latest stored month for each domain.
• Appends only when a new traffic month exists: creates new rows only when a new month is available, calculates notable changes versus the previous month, and evaluates your configured share-point and visit-change thresholds.
• Alerts in Slack: builds one combined message for all flagged domains and posts it to your selected Slack channel. If the Apify run errors, it posts a failure note to Slack instead.

Use cases

• Monitor competitor AI chatbot referral share and visit trends month-over-month.
• Detect sudden changes in chatbot-driven traffic and notify your team in Slack.
• Maintain an automated Google Sheets history of Similarweb-based AI chatbot traffic estimates without manual updates.

Technical details

• Apify integration (via @apify/n8n-nodes-apify) using an Apify API token.
• Google Sheets integration with OAuth; requires a spreadsheet tab named “History”.
• Slack integration for both success alerts and failure notifications.
• Workflow logic uses nodes such as if, set, code, slack, and sticky note.

Perfect for: n8n users, automation engineers, and SaaS operators who need reliable weekly AI chatbot referral traffic monitoring with clear reporting and Slack alerts.