AI Lead Qualification n8n Workflow: IndiaMART & JustDial to WhatsApp

Capture IndiaMART & JustDial leads, qualify them with OpenAI, and instantly reply on WhatsApp—automatically

This AI Lead Qualification n8n Workflow listens to IndiaMART and JustDial webhooks, normalizes and deduplicates every enquiry, uses OpenAI (gpt-4o-mini) to classify the lead (HOT/WARM/COLD/SPAM) and draft a response, then upserts the lead in GoHighLevel and sends an instant WhatsApp template message via WATI.

What this workflow does

• Receives new enquiries from IndiaMART (Push API) and JustDial (Lead Manager) through two webhook endpoints, and returns an acknowledgement response immediately.
• Normalizes & validates incoming payloads into a single lead format, including cleaning/validating phone/email details.
• Deduplicates leads across workflow executions to prevent reprocessing the same enquiry.
• AI qualification: sends business context + lead details to OpenAI (gpt-4o-mini) to classify leads as HOT/WARM/COLD/SPAM and draft a short WhatsApp reply.
• Creates/updates CRM data: parses the AI output to build GoHighLevel contact/opportunity payloads and attaches a detailed qualification note.
• WhatsApp via WATI: sends a WhatsApp template message and tags the contact as auto-replied or reply-failed based on the WATI response.

Use cases

• For SaaS operators: automatically qualify incoming IndiaMART / JustDial leads and speed up WhatsApp outreach.
• For agencies: keep GoHighLevel contact records updated with AI qualification notes and opportunity stages.
• For automation engineers: a production-ready workflow pattern for webhook intake, deduplication, AI classification, and WhatsApp templated messaging.

Technical details

• OpenAI node using gpt-4o-mini for HOT/WARM/COLD/SPAM classification and reply drafting.
• GoHighLevel integration using a Private Integration Token (HTTP Header Auth).
• WATI integration using an API Bearer Token to send WhatsApp template messages.
• n8n nodes include: webhook, if, set, code, no op, and sticky note.