AI Lead Qualification Workflow: Webhook → Sheets + Slack

Instant AI Lead Qualification in n8n: Webhook → OpenAI Scoring → Slack Alerts

Stop manually triaging incoming leads. This AI Lead Qualification workflow accepts form submissions via an n8n Webhook, validates and enriches the data with OpenAI Chat Completions, generates a JSON qualification score + next-step recommendation, logs the result (placeholder for Google Sheets/CRM), and sends a clear Slack notification—then returns a final JSON response to the caller.

What this workflow does

• Receives lead submissions through a POST request on an n8n webhook (example route: /lead-capture).
• Validates required fields: requires email and name.
• Normalizes optional fields such as company and source, and adds a timestamp.
• Calls OpenAI Chat Completions to produce a JSON qualification score, reasoning, and a suggested action/next step.
• Parses and merges results back with the original lead record.
• Flags qualification when the AI score is 7 or higher.
• Logs the processed lead as a stand-in for Google Sheets or a CRM, returning a simulated row number in the success payload.
• Sends a formatted message to Slack using a Slack incoming webhook, then returns the final JSON response.

Use cases

• Qualify leads captured from your website or landing pages before they hit your sales pipeline.
• Automate scoring and routing suggestions for SaaS demos, trials, and inbound contact forms.
• Alert your team in Slack whenever a lead reaches your qualification threshold (score ≥ 7).

Technical details

• n8n nodes: Webhook, Code, HTTP Request, Respond to Webhook.
• OpenAI: OpenAI Chat Completions via HTTP Request (use your OpenAI API key in the Authorization header).
• Slack: Incoming webhook via HTTP Request for real-time notifications.
• Data logging: placeholder step for writing to Google Sheets or a CRM (replace with your integration and credentials).