Automate Bitrix24 to Google Ads Conversions with n8n

Streamline Your Conversions with the Bitrix24 to Google Ads n8n Workflow

Unlock seamless marketing efficiency by automating the transfer of Bitrix24 deal updates to Google Ads as offline Purchase conversions. With this n8n workflow, you can effortlessly bridge the gap between your CRM and advertising platforms, ensuring every conversion is tracked and reported with precision.

What This Workflow Does

• Receives a POST webhook from Bitrix24 Business Process automation containing vital deal details.
• Extracts the deal ID and fetches the full record from Bitrix24 using its REST API.
• Checks that the deal is in the WON stage, contains a GCLID, and is unresolved, before building a robust Google Ads click conversion payload, which includes value, currency, timestamp, and order ID. Opted-in hashes of contact identifiers can be used for enhanced conversions.
• Transmits the prepared conversion data to Google Ads through the `uploadClickConversions` API endpoint, securely authenticated via Google Ads OAuth2.
• Interprets the Google Ads response, confirming conversion success by treating specific partial failures as terminal success or flagging errors where needed.
• Records the transaction's status back to the Bitrix24 deal timeline, including a detailed commentary of success or any errors.
• Updates the Bitrix24 deal with a custom 'sent' flag once confirmed, preventing duplicate submissions.

Use Cases

• For automation engineers aiming to synchronize CRM data with advertising platforms seamlessly.
• SaaS operators looking to enhance conversion tracking by automatically logging offline conversions from Bitrix24 to Google Ads.
• n8n users who want to save time and reduce the manual workload by automating the conversion submission process.

Technical Details

• Tech Stack: n8n automation platform.
• Nodes Used: Webhook, HTTP Request, Code, Sticky Note.
• Handles API communications with both Bitrix24 and Google Ads ensuring secure and efficient data transfer.

Enhance your marketing campaigns' effectiveness with this robust n8n workflow, ensuring that every successful sales deal in Bitrix24 translates into valuable insights in Google Ads.