Automate Brand Mentions with Instagram & Google Search Alerts

Effortlessly Monitor Brand Mentions with Automated Instagram & Google Search Alerts

Stay ahead of your brand’s online presence with our Automate Brand Mentions with Instagram & Google Search Alerts workflow. Designed to streamline your monitoring efforts, this powerful tool captures fresh brand mentions daily from Instagram hashtags and Google searches, classifies them, and sends prioritized alerts directly to your Slack channel for immediate action.

What This Workflow Does

• Daily Execution: The workflow runs every day at 9am UTC, ensuring you're always up-to-date with the latest brand mentions.
• Instagram Monitoring: Utilizes Apify’s Instagram Hashtag Scraper to extract recent posts tagged with your chosen hashtags, converting them into a consistent mention format.
• Google Search Monitoring: Executes Apify’s Google Search Scraper, breaking down organic search results into distinct mentions, and normalizing the data for accuracy.
• Unified Stream and Deduplication: Merges Instagram and Google mentions into one stream while filtering out duplicates based on unique IDs stored in an n8n Data Table.
• Sentiment and Urgency Analysis: Google Gemini assesses each mention for sentiment, urgency, relevance, topic, and provides a summary.
• Priority Alerts: Sends alerts to a specified Slack channel for mentions that score medium or high in urgency.

Use Cases

• Brand Managers: Instantly identify and respond to relevant conversations about your brand on social media and the web.
• PR Teams: Quickly pinpoint and address urgent mentions that could impact brand reputation.
• Marketing Specialists: Gain insights into audience sentiment and emerging trends.

Technical Details

• Integrations: Apify (Instagram Hashtag Scraper, Google Search Scraper), Google Gemini (PaLM/Gemini API), Slack.
• n8n Nodes: if, set, code, merge, slack, data table.
• Setup Requirements: OAuth2 credentials for Apify, Google Gemini, and Slack; configuration of Instagram hashtags, Google query strings, and target Slack channel.