Automate Contacts with Brevo: Import, Email & Track Unsubscribes

Transform your contact management and email marketing with this comprehensive n8n workflow that automatically imports contacts to Brevo, sends personalized welcome emails, and tracks unsubscribes—all while supporting both real-time processing and bulk operations from Google Sheets.

What this workflow does

This automation handles your entire lead lifecycle from collection to engagement:

• Collects contacts through webhooks or form submissions for instant processing
• Imports bulk contacts from Google Sheets using an efficient loop system
• Creates or updates contacts in Brevo using upsert operations to prevent duplicates
• Assigns contacts to lists and manages segmentation automatically
• Sends welcome emails immediately to new subscribers for better engagement
• Tracks unsubscribes and updates Google Sheets with feedback data

Use cases

Perfect for SaaS operators and marketing teams who need to:

• Automate lead onboarding from landing pages and signup forms
• Migrate campaigns and import existing contact databases
• Sync CRM data with Brevo for centralized email marketing
• Scale email automation without manual contact management
• Maintain data consistency across marketing platforms

Key advantages

This workflow eliminates manual contact management while ensuring faster response times and improved conversion rates. The dual processing capability supports both instant webhook responses and large-scale Google Sheets imports. Data consistency is maintained through intelligent upsert operations, while seamless Brevo integration centralizes all marketing automation activities.

Technical details

• Integrations: Brevo (formerly Sendinblue), Google Sheets
• Nodes used: Webhook, Form Trigger, HTTP Request, Set, Sticky Note, Send in Blue
• Processing types: Real-time webhook processing and batch Google Sheets operations
• Data handling: Upsert operations, automated list assignment, unsubscribe tracking