Automate Google Maps Leads with n8n & Apify Workflow

Automate Google Maps Leads with n8n & Apify Workflow

Unlock the potential of targeted lead generation with our powerful n8n & Apify workflow designed to automate Google Maps lead extraction and ranking. Perfect for businesses aiming to streamline their sales pipeline, this workflow efficiently processes chat-based search requests, scrapes accurate business information, and ranks potential leads for optimal engagement.

What this workflow does

• Receives user inquiries through an n8n chat trigger to commence a Google Maps lead search.
• Utilizes Google Gemini to break down the request into structured search criteria, including business type and location.
• Employs Apify to expertly scrape Google Maps employing the extracted parameters, delivering a comprehensive list of businesses.
• De-duplicates businesses by filtering based on placeId, creating a refined list of unique leads.
• Engages Google Gemini to score each lead from 0-100, complete with a brief justification, arranging them from highest to lowest.
• Cross-references scored leads against data in an existing Google Sheet to exclude already saved entries.
• Updates Google Sheets by appending new, ranked leads and provides this curated list back in the chat interface.

Use cases

• Sales Teams: Focus efforts on top-scoring prospects efficiently, ensuring no potential opportunities are overlooked.
• Marketing Agencies: Quickly gather local business data for client campaigns, saving time and resources.
• SaaS Operators: Streamline customer acquisition by integrating dynamic lead data directly into CRM systems.

Technical details

• n8n Automation Nodes: Utilized nodes include set, code, split out, aggregate, sticky note, and HTTP request.
• Integrations:
  • Google Gemini: For parsing intent and scoring/ranking leads with structured search parameters.
  • Apify: Authorized API token ensures precise Google Maps data scraping.
  • Google Sheets: For real-time lead data management and tracking.