Automate Lead Generation with n8n & SearchAPI for Google Maps

Transform your lead generation process with this powerful n8n workflow that automatically extracts business data from Google Maps using SearchAPI. Simply submit a business type and location through a web form, and watch as qualified leads are instantly collected and organized in Google Sheets.

What this workflow does

This streamlined automation eliminates manual lead research by connecting form submissions directly to Google Maps data extraction:

• Captures business type and location selections through an n8n web form
• Constructs targeted Google Maps search queries and generates unique run ID timestamps for tracking
• Leverages SearchAPI's Google Maps engine to retrieve comprehensive local business results
• Extracts and normalizes essential lead data including business name, category, address, phone number, website, rating, review count, price range, Maps URL, and Place ID
• Automatically appends enriched lead data with metadata (run ID and scrape time) to your designated Google Sheets spreadsheet

Use cases

Perfect for businesses and professionals who need systematic lead generation:

• Sales teams prospecting local businesses in specific industries and geographic areas
• Marketing agencies building client prospect lists for targeted campaigns
• B2B service providers identifying potential customers within their service radius
• Market researchers analyzing competitor landscapes and business density by location
• Business development professionals maintaining updated prospect databases with verified contact information

Technical details

This n8n workflow integrates multiple powerful tools for seamless lead automation:

• Form Trigger: Custom web form for business type and location input
• SearchAPI: Google Maps search engine integration for business data retrieval
• Google Sheets: Automated data storage and organization
• Code nodes: Data processing and normalization logic
• Set nodes: Data transformation and field mapping

Setup requires SearchAPI credentials with Google Maps access and Google Sheets OAuth2 authentication. The workflow includes customizable dropdown options for business types and locations to match your specific prospecting requirements.