Automate Lead Scoring & Routing with Gmail & Telegram

Transform your lead management from manual chaos to automated precision with this intelligent workflow that scores incoming leads using Google's Gemini AI and instantly routes them through personalized email sequences and Telegram alerts.

What this workflow does

When a contact form submission triggers the workflow, lead data is automatically logged to Google Sheets for tracking. Gemini 2.5 Flash then analyzes each lead using the proven BANT framework (Budget, Authority, Need, Timeline) to assign hot, mid, or cold scores. A Switch node intelligently routes leads based on their score: hot prospects receive immediate priority emails plus urgent Telegram notifications, mid-tier leads get softer nurturing emails with standard alerts, and cold leads receive valuable resource emails with low-priority notifications.

Use cases

• SaaS lead qualification: Automatically identify high-intent prospects from demo requests and trial signups
• Service business routing: Prioritize consultation requests based on project scope and budget indicators
• E-commerce prospecting: Score B2B inquiries and route enterprise opportunities to senior sales staff
• Agency client screening: Qualify inbound leads and tailor follow-up messaging based on project complexity

Technical details

This n8n workflow integrates essential business tools for seamless lead automation:

• Form Trigger: Captures lead data from any web form
• Google Sheets: Maintains comprehensive lead database
• Google Gemini API: Powers intelligent BANT scoring analysis
• Gmail integration: Sends three different email templates based on lead temperature
• Telegram notifications: Delivers real-time alerts to your team
• Switch node: Routes leads through appropriate follow-up sequences

Perfect for solo operators and small sales teams tired of manually qualifying every lead submission. Stop letting hot prospects slip through the cracks while you're stuck writing individual follow-up emails. This workflow ensures consistent, immediate responses that match each lead's potential value.

Built by Gurey AI - professional automation engineering for modern businesses.