Automate Reddit B2B Lead Scoring with Google Sheets & OpenAI

Streamline and Supercharge Your Reddit B2B Lead Generation with Google Sheets & OpenAI

Transform the way you identify and score potential leads with our automated Reddit B2B Lead Scoring workflow. By tapping into the vast data pools of Reddit and leveraging the power of OpenAI, this efficient workflow seamlessly logs high-potential leads into Google Sheets every hour, ensuring you never miss a promising opportunity. Keep your finger on the pulse of industry trends and buyer intent effortlessly, and turbocharge your sales pipeline today!

What this workflow does

• Runs hourly to search selected subreddits using Reddit’s JSON search endpoint for posts signaling buying intent.
• Filters posts by recency, quality, and relevance—considering factors such as age, upvotes, and content length.
• Utilizes OpenAI Chat Completions to evaluate posts, generating a 1 to 10 intent score along with detailed lead insights like need, budget, and urgency.
• Records posts with an AI score of 6 or higher into a Google Sheets tab, providing a structured and organized list of leads.
• Optional integration to send immediate lead alerts through Slack, ensuring your team stays informed about new opportunities.
• Includes error detection, sending alerts via Slack if any part of the workflow runs into issues.

Use cases

• SaaS operators can identify potential business clients expressing buying intent on industry-specific subreddits.
• Sales teams can automate their lead capturing process, reducing manual search efforts and focusing on engagement strategies.
• Startups can monitor discussions surrounding competitor products or services and quickly target users showcasing an interest in switching or new solutions.

Technical details

• Integrations/Nodes used: if, code, Slack, sticky note, HTTP request, error trigger
• Setup requires creating OpenAI HTTP Header Auth credentials and connecting Google Sheets and Slack through OAuth2.
• Customizable search configurations including subreddit selection, intent keyword identification, and quality filters.