Automate Weekly Ad Reports with Meta, Google & OpenAI Insights

Automate Weekly Ad Reports with Meta, Google & OpenAI Insights

Experience seamless weekly reporting with our workflow that combines insights from the Meta Ads API, Google Ads, and Google Analytics 4. This powerful automation generates client-friendly summaries with OpenAI and delivers them right to your inbox every Monday morning, keeping your team updated via Slack. Elevate your marketing strategy with data-driven insights that are comprehensive and easy to understand.

What this workflow does

• Automates execution every Monday at 8am to ensure timely reporting.
• Extracts the last week's spend and engagement metrics from the Meta Ads Insights endpoint.
• Pulls campaign cost, clicks, and conversion data from Google Ads API using a streamed search query for comprehensive analysis.
• Collects conversion and revenue data by default channel group from Google Analytics 4.
• Aggregates these datasets to compute blended totals for spend, conversions, revenue, and ROAS (Return on Advertising Spend).
• Utilizes OpenAI to craft a concise, 3–4 sentence plain-language summary of the weekly performance.
• Constructs an HTML formatted report and dispatches it to clients via Gmail, with status updates sent to Slack.
• Immediately alerts an ops Slack channel in case of workflow failures, ensuring rapid response times.

Use cases

• Marketing teams requiring automated, detailed performance summaries to optimize their advertising strategies.
• Agencies managing multiple client accounts and needing streamlined, efficient reporting solutions.
• Business stakeholders seeking quick and insightful performance feedback each week without manual data compilation.

Technical details

• Meta Ads API: Provides advertising spend and engagement metrics.
• Google Ads API: Supplies campaign cost, clicks, and conversions.
• Google Analytics 4 Data API: Delivers conversions and revenue by channel group.
• OpenAI API: Generates easy-to-understand summaries of complex data.
• Gmail: Sends out the final HTML report to clients.
• Slack: Posts updates and error messages to specific channels.