Automate Weekly Ad Reports with Meta, Google & OpenAI Insights

Automate Weekly Ad Reports with Meta, Google & OpenAI Insights

Elevate your marketing analytics with our comprehensive automation workflow designed for seamless integration of Meta Ads, Google Ads, and GA4 insights. This advanced n8n workflow ensures you receive a blended performance report every Monday at 8am, complete with AI-generated narratives and convenient email and Slack updates.

What this workflow does

• Triggers automatically every Monday at 8am, collecting the past week's performance data from Meta Ads, Google Ads, and GA4.
• Fetches engagement metrics, campaign costs, conversion data, and revenue by channel using the respective APIs.
• Calculates blended KPIs such as total spend, total conversions, total revenue, and ROAS.
• Generates an OpenAI-powered narrative summary, providing a concise, client-friendly 3–4 sentence overview of last week's performance including one risk and one recommendation.
• Compiles the data into a visually appealing HTML report.
• Sends the comprehensive report via Gmail and ensures vital updates are shared in real-time with a brief confirmation to a designated Slack channel.
• Proactively monitors for errors, with instant alerts posted to an operations Slack channel if the workflow encounters issues.

Use cases

• Marketing Agencies: Deliver consistent and professional weekly ad performance reports to clients automatically, enhancing transparency and trust.
• Business Analysts: Save time and reduce errors in data collection by automating weekly analysis of ad spend efficiency and ROI.
• SaaS Operators: Streamline workflows by integrating with existing communication tools like Gmail and Slack for real-time updates and performance alerts.

Technical details

• Nodes used: Set, Code, Gmail, Merge, Slack, Sticky Note
• Requires authentication setup for Meta Ads, Google Ads, and GA4 APIs (OAuth/access tokens)
• Utilizes OpenAI for narrative summary generation
• Custom configurations needed for API request URLs and email account integration