Automated Lead Scoring & Routing Workflow for n8n

Transform your lead management process with this intelligent automated lead scoring and routing workflow that instantly evaluates incoming leads from any source and routes them to the right team members based on customizable scoring rules.

What this workflow does

This n8n automation receives lead data via webhook from HubSpot, Salesforce, form providers, or any custom integration, then automatically scores each lead using configurable rules stored in Google Sheets. The workflow evaluates leads across multiple dimensions including firmographics, authority, behavioral intent, source quality, timing, and budget potential. Based on the calculated score, leads are classified into HOT, WARM, or COLD tiers and routed accordingly - HOT leads go directly to your sales team's Slack channel, WARM leads enter a nurture queue, and COLD leads are auto-closed with full audit trail.

Key benefits

• Zero AI costs: Pure deterministic arithmetic scoring with $0 per execution
• Consistent scoring: Same input always produces the same score for reliable, auditable results
• Domain-agnostic engine: Works for lead routing, support tickets, alerts, or any scored routing scenario
• Quick 15-minute setup: Duplicate the included Google Sheets template and connect your integrations

Use cases

• B2B SaaS companies routing qualified leads from multiple marketing channels
• Sales teams needing instant notification of high-value prospects
• Marketing operations automating lead qualification processes
• Customer success teams triaging support requests by priority

Technical details

Built with essential n8n nodes including webhook listeners, HTTP requests for Slack integration, Google Sheets connectivity, conditional logic switches, and custom code functions. The workflow connects seamlessly with Google Sheets for rule management and Slack for team notifications, while accepting JSON input from any lead source.

Complete setup documentation, sample payloads, and starter scoring rules included in the GitHub repository for immediate implementation.