Boost Business Leads with SerpApi & Airtable Automation

Transform your lead generation process with this powerful n8n workflow that automatically discovers local businesses on Google Maps, extracts their contact information, and organizes everything in Airtable. Stop manually searching for business leads and let automation build your prospect database while you focus on closing deals.

What this workflow does

This comprehensive automation streamlines business lead discovery through intelligent Google Maps scraping and contact enrichment:

• Reads search queries and GPS coordinates from your Airtable database
• Uses SerpApi's Google Maps Search API to fetch local business results with pagination support
• Filters and deduplicates results, keeping only businesses with valid websites
• Systematically visits each business website (homepage, contact, and about pages)
• Extracts legitimate email addresses while filtering out placeholders and system emails
• Enriches original business data with contact information and saves everything back to Airtable

Use cases

Perfect for sales teams, marketing agencies, and business development professionals who need to:

• Build targeted prospect lists for specific geographic regions and industries
• Generate leads for B2B outreach campaigns by location and business type
• Research competitors and potential partners in local markets
• Create comprehensive databases of businesses for market analysis
• Automate lead qualification by ensuring contact information availability

Technical details

Built with essential n8n nodes for robust automation:

• Airtable integration for query management and lead storage
• SerpApi connector for reliable Google Maps data extraction
• HTTP nodes for website crawling with redirect handling
• Code nodes for email extraction and data cleaning logic
• Control flow nodes (if, merge, wait) for intelligent processing
• Set nodes for data transformation and field mapping

Requires SerpApi credentials with Google Maps Search API access and Airtable Personal Access Token. The workflow includes smart error handling for website downtime and invalid contact detection, ensuring high-quality lead data every time.