Clay Lead Scoring & Enrichment Workflow to Zoho CRM + Smartlead

Clay-to-Zoho lead scoring + enrichment + Smartlead routing—automated in n8n

This n8n workflow receives prospect rows from Clay, automatically scores and tiers leads (A/B/C/Reject), enriches only the qualified A/B prospects (via Apollo), verifies emails with MillionVerifier, then upserts eligible leads into Zoho CRM and sends verified A/B prospects into Smartlead campaigns. It can also post a run summary to a team webhook.

What this workflow does

• Receives prospects from a Clay HTTP API webhook (or uses built-in demo prospects via a manual trigger).
• Normalizes and scores each row into a consistent prospect record, deriving seniority/persona and calculating a fit score, tier (A/B/C/Reject), recommended action, and in-run duplicates.
• Enrichment selection: enriches only A/B prospects missing an email, prioritized by highest score and limited by an enrichment budget.
• Apollo enrichment: enriches via Apollo people/match (or uses a demo enrichment fallback when applicable).
• Email verification: verifies emails for non-duplicate A/B prospects using MillionVerifier. If no verifier key is provided, it marks emails as unverified and holds anything not confirmed as deliverable.
• Routing + CRM sync:
  • Zoho CRM: upserts A/B/C prospects with non-invalid emails.
  • Smartlead: sends only verified A/B prospects into their tier’s Smartlead campaign.
  • Holds others with reasons.
• Run summary: builds tier counts and tracks credit usage, then posts the summary to an incoming webhook.

Use cases

• SaaS teams scoring Clay leads and syncing only qualified prospects to Zoho CRM.
• Automation engineers building a verified-enrichment pipeline before outreach in Smartlead.
• Operators controlling enrichment and verification costs with budget caps and held-reason logging.

Technical details

• n8n nodes: if, code, merge, webhook, sticky note, http request.
• Integrations/services: Clay (HTTP API webhook), Apollo (people/match enrichment), MillionVerifier (email deliverability verification), Zoho CRM (Leads upsert), Smartlead (tier-based campaign push), optional incoming webhook for run summaries.