Dental Lead Nurture Workflow: Google Sheets, Gmail & Twilio

Turn new dental leads into booked patients with an automated WhatsApp + Gmail nurture in n8n

This Dental Lead Nurture Workflow captures new dental leads via webhook, logs them to Google Sheets, and automatically nudges prospects with Twilio WhatsApp and Gmail messages until they book—or are marked as lost.

What this workflow does

Built for lead nurturing and appointment follow-up, the workflow runs end-to-end:

• Receives a new lead through a webhook request and normalizes contact details and service interest.
• Appends the lead to a Google Sheets “Leads” worksheet with a default status of New.
• If a phone number is available, sends a Twilio WhatsApp welcome message, then sends a Gmail welcome email.
• After 1 hour, checks Google Sheets by phone. If the lead’s Status is already Booked, the nurture stops.
• If not booked, sends a WhatsApp follow-up after 1 day, then checks again on day 3 and emails a special-offer follow-up if still not booked.
• On day 7, if still not Booked, sends a final WhatsApp message and updates Status to Lost in Google Sheets.
• When an appointment-booked webhook is received: creates a Google Calendar event, updates the lead to Booked, sends 24-hour and 2-hour WhatsApp reminders, and emails a post-visit review request.

Use cases

• Dental practices that want automated lead follow-up after web form submissions.
• SaaS operators running multi-step campaigns that must stop nurture the moment a lead is Booked.
• Teams that need consistent scheduling communications via webhooks, Google Calendar, and messaging reminders.

Technical details

• Integrations: Google Sheets, Gmail, Google Calendar, Twilio
• Workflow logic/nodes: if, set, no op, wait, gmail, twilio
• Setup: configure credentials for Google Sheets, Gmail, Google Calendar, and Twilio in n8n; update YOUR_GOOGLE_SHEET_ID; ensure the “Leads” sheet includes columns for Name, Email, Phone, Source.