Generate & Score B2B Leads with Google Places + Airtable (n8n)

Turn Google Places into scored B2B leads—then draft outreach you can approve

This n8n workflow automates B2B lead discovery, qualification, and outreach preparation by combining Google Places, optional website scraping, optional Google PageSpeed Insights, and Airtable updates—then generating Hot/Warm/Low priorities and drafting messages for human approval.

What this workflow does

• Builds a lead search matrix from your target locations and search terms, then queries the Google Places API.
• De-duplicates and normalizes Place results, then upserts each lead into Airtable using the google place_id as the unique key.
• Enriches non-social website leads (optional): fetches site HTML, extracts key contact/page metadata (including emails, phones, title, description, and contact link), and writes results back to Airtable.
• Audits performance/SEO metrics (optional): calls Google PageSpeed Insights (mobile with desktop fallback) and stores performance/SEO values or failure details in Airtable.
• Scores opportunities on a schedule: pulls new unscored Airtable leads, calculates a rule-based opportunity score, assigns Hot/Warm/Low priority, and saves recommended service/messaging angle.
• Prepares outreach outputs: drafts Hot outreach, Warm follow-up, and routes Low priority leads into a nurture/hold state—then updates Airtable with these artifacts.
• Human-approved sending: initializes an approval queue in Airtable; for Approved leads, sends outreach via SMTP and optionally triggers additional messaging through external worker URLs (WhatsApp and Instagram).

Use cases

• Generate new B2B sales leads by searching Google Places across multiple cities/keywords.
• Auto-enrich leads and qualify them with website metadata and PageSpeed insights for better targeting.
• Reduce manual CRM work by upserting and scoring leads in Airtable, then drafting outreach that must be approved.

Technical details

• Designed for n8n automation workflow use with nodes including: if, set, code, html, wait, switch.
• Core integrations: Google Places API, optional website HTML extraction, optional Google PageSpeed Insights, Airtable, and SMTP with optional WhatsApp/Instagram via external worker URLs.
• Scheduling supported for discovery, scoring, and approval queue initialization.