Google Ads Competitor Weekly Digest to Slack (Apify + n8n)

Get a weekly Google Ads competitor snapshot in Slack—automatically

This n8n workflow uses Apify’s Google Ads Transparency Report to compile a weekly digest of competitors’ Google Ads activity and posts a single, formatted summary to Slack every Monday. Know what’s running, what’s new, and what stopped—without manual research.

What this workflow does

• Runs weekly: scheduled for Mondays at 08:00 (or started manually).
• Loads reporting settings: competitor domains, optional country, reporting window (reportDays), and ad limits (e.g., maxAdsPerCompetitor).
• Fetches competitor ad data: calls the Apify Google Ads Transparency Report actor for the selected period.
• Reads the generated report: retrieves the report table from the Apify dataset.
• Aggregates changes per competitor: calculates running, new, and stopped ad counts, plus a few new-ad examples.
• Posts to Slack: sends the digest text to your chosen Slack channel (e.g., #competitor-ads).

Use cases

• SaaS marketing teams monitoring competitor PPC changes week over week.
• Competitive intelligence for paid search: detect new ads early and track stopped ads.
• Automation engineers wiring Apify + n8n + Slack to streamline ongoing reporting.

Technical details

• n8n nodes / components: set, code, slack, sticky note, http request, and manual trigger.
• Apify integration: uses an HTTP Header Auth credential with Authorization: Bearer <APIFY_TOKEN> and runs the Google Ads Transparency Report actor.
• Slack integration: posts the formatted competitor digest to your configured channel.

Requirements

You’ll need an Apify account (actor is paid per result) and a Slack workspace with a destination channel for the weekly digest.