Google Gemini + Gmail Drip for Real Estate Leads (n8n)

Turn Real Estate Leads into a 5-Touch Gmail Drip—Automatically

This n8n workflow delivers a scheduled 5-touch Gmail drip for real estate leads using Google Gemini to generate and classify all five emails upfront. It watches for replies on the Gmail threads and stops the sequence instantly when a lead responds, plus sends a daily morning digest of active sequences.

What this workflow does

• Captures new leads via a webhook request (or an optional Google Sheets “row added” trigger) and normalizes lead + property fields into a consistent structure.
• Generates 5 personalized emails with Google Gemini, creating subjects and bodies using the lead details, property address, and agent information.
• Creates and manages the campaign in Google Sheets: inserts a new “Active Sequences” row with the generated email content, sends Touch 1 through Gmail, applies a Gmail label, and stores the Gmail thread ID.
• Schedules touches 2–5: waits the configured number of days between touches, checks whether the sequence is still active in Google Sheets, then sends the remaining touches only when active—updating the sheet and labeling the thread after each send.
• Detects replies and reacts instantly: monitors labeled threads, fetches the full Gmail thread via the Gmail API, extracts the latest reply text, and uses Gemini to classify it as Hot, Neutral, or Unsubscribe.
• Updates status and notifies the agent: marks the sequence as Responded in Google Sheets, emails the agent a notification, and logs the activity to a “Sequence Log” sheet.
• Runs daily and delivers a morning digest of all active sequences.

Use cases

• Automate follow-ups for real estate teams handling new inbound leads from websites or CRM exports.
• Keep email sequences responsive by stopping outreach as soon as a prospect replies.
• Operationalize lead engagement tracking with Gemini sentiment classification and a daily active digest.

Technical details

• n8n nodes/tools: if, set, code, wait, gmail, webhook
• Generative AI: Google Gemini (generate 5 email touches; classify replies)
• Storage & tracking: Google Sheets (Active Sequences, Sequence Log)