Google SERP Market Research Brief n8n Workflow (SERPSearch)

Turn Google SERPs into a structured market research brief—automatically

The Google SERP Market Research Brief n8n workflow (SERPSearch) runs a live Google search via the SERPSearch API and compiles the results into a clean, structured brief—complete with top organic sources, any available AI overview text, news/top stories, “People Also Ask” questions, and other rich SERP modules.

What this workflow does

• Manual run trigger: Starts when you run the workflow.
• Sets research parameters: Defines the query, country (gl), and language (hl) for your Google SERP research.
• Fetches SERP data: Sends your query to the SERPSearch Google Search API endpoint and retrieves the SERP response.
• Builds a sources list: Extracts the AI overview/answer box text (if present) and compiles top organic results into a structured source list.
• Captures rich SERP modules: Collects available rich results such as Top Stories/news, People Also Ask questions, and any available shopping/product results, then outputs a final market research brief.

Use cases

• Evaluate competitors and messaging by tracking recurring organic sources for a keyword.
• Generate lightweight market research briefs for SaaS positioning using AI overview + top organic results.
• Monitor topic trends by capturing Top Stories/news and related SERP questions in one output.
• Support content planning with “People Also Ask” question sets for SEO and product marketing.

Technical details

• Nodes/logic used: set, code, sticky note, HTTP Request, manual trigger.
• HTTP auth setup: Create an HTTP Header Auth credential with header name Authorization and value Bearer YOUR_SERPSEARCH_API_KEY.
• Configuration: Update the query, gl (country), and hl (language); optionally adjust result breadth to balance coverage and API usage.