Local Leads: Automate Google Maps Scraping with n8n & Scrappa

Transform your local lead generation strategy with this powerful n8n workflow that automatically scrapes Google Maps business data through Scrappa, delivering clean, structured leads ready for your sales pipeline.

What this workflow does

This automated Google Maps scraping workflow streamlines local business data collection by leveraging Scrappa's robust API integration. The process begins by searching Google Maps for specific local service queries based on your target location and business criteria. Each discovered business is then automatically normalized into standardized lead fields including business name, customer rating, review count, phone number, website URL, physical address, and unique business ID. The structured output is perfectly formatted for immediate use in lead generation campaigns, data enrichment processes, lead qualification systems, or direct CRM import.

Use cases

• Local service prospecting: Generate targeted leads for restaurants, contractors, medical practices, or any location-based businesses in specific geographic areas
• Market research automation: Analyze competitor landscapes and market saturation across different regions
• CRM database building: Automatically populate your customer relationship management system with fresh local business contacts
• Lead qualification workflows: Combine with additional n8n nodes to score and filter prospects based on rating thresholds, review counts, or other criteria
• Sales territory mapping: Build comprehensive prospect lists for field sales teams working specific geographic markets

Technical details

This n8n workflow utilizes three core components: a manual trigger node for on-demand execution, the specialized n8n-nodes-scrappa community node for Google Maps data extraction, and custom code nodes for data normalization and formatting. Setup requires installing the n8n-nodes-scrappa community node, configuring Scrappa API credentials within n8n, and customizing the target location coordinates and search query parameters for your specific market focus.

Perfect for n8n users, automation engineers, and SaaS operators seeking reliable local business data collection without manual research overhead.