Meta Lead Ads Scoring: OpenAI + HubSpot + WhatsApp in n8n

Instantly score every Meta Lead Ads submission—then sync it to HubSpot and route it to your team

This n8n automation workflow reads new Meta Lead Ads form submissions the moment they arrive, uses OpenAI to generate an intent/urgency verdict and a fit score (0–100), stores the result in HubSpot, notifies your team in Slack, and prepares an WhatsApp template reply (kept off until you enable it).

What this workflow does

• Triggers on every new Meta Lead Ads lead—no CSV export from Ads Manager required.
• Flattens form answers in a Code node into name, email, and phone (formatted to E.164 based on whatever fields your form provides).
• Scores the lead with OpenAI using your business description plus the submitted answers. The workflow returns intent, urgency, a fit score, and a suggested first reply. If the call fails, the lead is marked UNSCORED instead of being dropped.
• Converts score to priority using your Lead Settings thresholds (HOT/WARM/COLD) so you can shift the cutoff as your calendar changes.
• Upserts the contact in HubSpot with custom properties for the score, summary, and verdict.
• Prepares WhatsApp outreach safely: only HOT leads with a usable phone get the approved template, and it’s sent only when sendWhatsAppAutomatically is true (it is false by default).
• Notifies operations: Slack alerts include the summary and the HubSpot link; Google Sheets also receives a row, and any failed write is announced in Slack rather than swallowed.

Use cases

• Prioritize follow-up calls by scoring every Meta Lead Ads submission instantly.
• Keep HubSpot clean with consistent lead scoring properties (including UNSCORED fallbacks).
• Route HOT/WARM/COLD leads to a Slack channel and prevent accidental WhatsApp messages until you opt in.

Technical details

• n8n nodes/logic: if, set, Code, no op, Slack, HubSpot
• Core integrations: Meta Lead Ads trigger, OpenAI scoring, HubSpot upsert, Slack alerts, Google Sheets row writing