n8n Competitive Analysis Workflow: Figranium + OpenAI → Google Doc

Turn Website Research into a Competitive Intelligence Report (Auto-saved to Google Docs)

This n8n workflow takes two website URLs—your company and a competitor—runs structured research with Figranium, compares both using an OpenAI chat model, and then automatically creates a detailed competitive analysis report as a Google Doc.

What this workflow does

• Form-triggered: When a user submits the n8n form with your website URL and a competitor website URL, the workflow starts.
• Parallel Figranium research: It runs two Figranium website research tasks (using the Competitive Research preset) to extract structured data such as positioning, features, pricing, integrations, and sources for each site.
• Normalize + merge results: The workflow converts each research output into structured records, then merges your-company data with competitor data.
• OpenAI analysis: The combined structured research is sent to an OpenAI chat model to generate an evidence-driven competitive analysis report in Markdown.
• Google Docs output: It creates a new Google Doc and inserts the generated report content into the document.

Use cases

• SaaS operators comparing positioning and pricing against a direct competitor before launching a new feature.
• Automation engineers generating repeatable competitive intelligence workflows for recurring market checks.
• Product marketing teams documenting differences in features, integrations, and claims with source-backed evidence.

Technical details

• Trigger: Form Trigger (n8n form submission)
• Figranium: Requires a running Figranium instance, the free Competitor Analysis preset, and a Figranium API key
• Data handling: merge, split out, aggregate nodes to normalize and combine records
• AI generation: OpenAI API credential + selectable chat model for Markdown report creation
• Output: Google Docs OAuth2 credential to create documents in a chosen Google Drive folder
• Notes: includes a sticky note for workflow clarity

Requirements: Figranium instance, Figranium API key, OpenAI API key, Google account with Google Docs access, and an n8n instance configured with the workflow.