n8n ICP Fit Scoring Workflow: Domains + Website Signals

Instant ICP scoring from domains—get evidence-based fit ratings in a CSV/Excel export

This n8n workflow takes a list of company domains, extracts signals from each company’s website (homepage + /about), compares them to an OpenAI-refined ICP, and deterministically returns sorted results with weighted scores—optionally including AI reasoning—ready for download as CSV or Excel.

What this workflow does

• Collects input via an n8n form: run name, a company list (CSV/Excel upload or pasted domains), your objective, and your desired output format.
• Parses, normalizes, and deduplicates domains. If no valid company domains are found, it stops with a completion message.
• Refines your ICP using OpenAI: after you provide an ICP description, it performs up to three rounds of account-level follow-up questions to finalize a structured ICP profile.
• Configures scoring: optionally includes AI-generated reasoning, and sets scoring weights, grade bands, and confidence thresholds.
• Collects website evidence: for each domain, fetches the homepage and the /about page over HTTPS, extracts usable text, and fingerprints technologies from page source.
• Extracts signals + scores accounts: uses OpenAI to extract structured company signals, then calculates an auditable weighted ICP fit score with penalties and evidence coverage.
• Exports results: sorts by score and writes the output to CSV or Excel, with a completion page and download link.

Use cases

• Prioritize inbound leads by ICP fit using website signals and a deterministic scoring model.
• Rapidly score target account lists from Sales/RevOps using only domains.
• Validate and iterate your ICP definition by comparing real website evidence across companies.

Technical details

• Nodes/logic: if, code, form, no op, wait, switch.
• OpenAI integration: uses GPT-4.1 and GPT-4.1-mini (via an OpenAI API credential) for ICP refinement and structured signal extraction.
• Outputs: downloadable CSV or Excel with fit scores, and optional short justification.