n8n Lead Capture: Form Trigger to Twenty CRM Scoring

Capture website leads with an n8n Form, score them, and push to Twenty CRM automatically

This n8n workflow takes consultation requests submitted through an n8n Form, logs the untouched submission into Twenty CRM, normalizes + scores the lead, deduplicates Companies and People, then creates the right follow-up action—either a qualified Opportunity with a next-day Task or a nurture-review Task if the lead doesn’t meet your threshold.

What this workflow does

• Receives a website submission via an n8n Form trigger (Form path: twenty-crm-qualified-lead).
• Creates an audit Note in Twenty CRM containing the raw submission details (so you retain the untouched input for context).
• Normalizes lead data (email, website/domain) and calculates a lead score based on budget, team size, and urgency.
• Deduplicates Companies by matching submitted website in Twenty CRM (updates existing or creates a new Company).
• Deduplicates People by matching work email (updates existing or creates a new Person linked to the resolved Company).
• Creates the next CRM action:
  • If lead score is 60+: create a Twenty CRM Opportunity and a next-day follow-up Task.
  • If lead score is below 60: create a nurture-review Task due in 3 days.

Use cases

• SaaS teams capturing “book a consultation” requests and routing leads for sales follow-up based on fit.
• Automation engineers standardizing lead intake across multiple web forms while keeping audit-ready CRM notes.
• Operators running Twenty CRM lead qualification without manual dedupe work for Companies and People.

Technical details

• Community node: @blackswampai/n8n-nodes-twentycrm (Twenty CRM access to Notes, Companies, People, Opportunities, Tasks).
• Workflow nodes include: form trigger, if, code, no op, sticky note.
• Requires a Twenty CRM API credential (root URL + API key) for all Twenty CRM steps.

Note: After publishing the form, copy the form URL to embed or link it from your website, and configure the scoring criteria as needed.