n8n Lead Enrichment Workflow: ApogeoAPI + Slack + HubSpot

Enrich every inbound lead instantly—geolocate, localize pricing, notify the right team in Slack, and sync to Google Sheets + HubSpot

This n8n Lead Enrichment Workflow receives lead form submissions via a webhook, enriches them with ApogeoAPI, calculates localized pricing with VAT rules, routes notifications to region-specific Slack channels, logs the lead to Google Sheets, and creates a HubSpot contact—then returns a JSON confirmation.

What this workflow does

• Receives lead data via a POST webhook (email, name, company, IP address, plan, etc.).
• Normalizes fields, derives a base USD price from the selected plan, and captures the lead IP from the payload or request headers.
• Uses ApogeoAPI to geolocate the IP, fetch lead country details (including currency), and retrieve the current USD-to-local exchange rate.
• Calculates localized price using the exchange rate and applies VAT rules based on region:
  • EU via the isEU flag
  • LatAm via a country list
  • Otherwise, “Rest of World”
• Routes a formatted notification to Slack for EU, LatAm, or global sales.
• Logs the enriched record to Google Sheets in the “Leads” sheet and creates a HubSpot contact with pricing + FX metadata.
• Responds with JSON confirming the assigned region and localized price display.

Use cases

• Automatically enrich SaaS leads from landing page forms and ensure the right sales team is notified by region.
• Display accurate localized pricing (currency + VAT) for prospects using ApogeoAPI-derived FX and geography.
• Maintain clean lead records by syncing enriched data to Google Sheets and HubSpot.

Technical details

• n8n nodes/workflow components: Webhook, Set, Code, Slack, Switch, Sticky Note
• Integrations: ApogeoAPI, Slack, Google Sheets, HubSpot
• Setup: self-host n8n, install the n8n-nodes-apogeoapi community node, add an ApogeoAPI credential, and configure Slack OAuth credentials in n8n.