n8n Lead Scoring & Routing: Gemini + CRM Sync Workflow

Turn inbound leads into CRM-ready opportunities—automatically

This n8n workflow captures B2B leads from an n8n Form, uses Google Gemini (Gemini 3.5 Flash) to score and research each lead against your ICP rubric, and then routes them into tiered follow-ups—producing a structured, CRM-ready lead record with score, summary, and a personalized pitch.

What this workflow does

• Receives a lead submission from an n8n Form Trigger (or runs a manual test to seed a sample lead).
• Normalizes lead fields and attaches your ICP rubric (target company profile + qualification rules).
• Scores and researches with Google Gemini, generating structured outputs: ICP score, qualification tier, company summary, detected tech stack, matched pain points, and a personalized sales pitch.
• Routes by ICP score into:
  • Tier 1 (high-fit)
  • Tier 2 (self-serve)
  • Tier 3 (disqualified)
• Creates tiered outputs:
  • Tier 1: a Slack-style notification card payload
  • Tier 2: a nurture/quickstart email body
  • Tier 3: an archived status record
• Consolidates an audit payload and outputs a final CRM-ready record including ICP results and routing status.

Use cases

• SaaS teams qualifying inbound demo requests with an ICP rubric and automated lead scoring.
• Automation engineers standardizing lead routing rules across forms and downstream systems.
• Operators building a scalable “high-fit vs self-serve vs disqualified” pipeline for B2B leads.

Technical details

• Gemini integration via Google Gemini (PaLM) API credential for the Gemini chat model.
• Workflow nodes/tools: set, code, merge, switch, sticky note, form trigger.
• Configurable tier thresholds: 70+ for Tier 1, 40+ for Tier 2.