n8n Lead Scoring & Triage Workflow for Web Forms

Instant Lead Scoring + Triage from Your n8n Form Submissions

Stop manually sorting inbound web form enquiries. This n8n Lead Scoring & Triage Workflow for Web Forms automatically scores each submission, assigns a hot/warm/cold tier with a suggested reply window, generates a plain-text human follow-up brief, and returns a simple receipt to the submitter—without exposing internal scoring logic.

What this workflow does

• Receives form data from an n8n Form submission, including contact details, request text, budget, timeline, and current automation stack.
• Scores and tiers every lead using deterministic rules: it evaluates intent keywords in the text plus weighted values for budget, timeline, and stack, then assigns a tier (hot / warm / cold) and a suggested reply window.
• Routes by tier to ensure timely handling while keeping the downstream handling consistent across tiers.
• Creates a human-ready brief (plain text) containing lead details, score breakdown, detected intent keywords, and a recommended next action.
• Tags the record for review as an inbound triage item pending human review, and returns a receipt message confirming the expected response time to the form submitter.

Use cases

• SaaS teams qualifying web form enquiries and prioritizing follow-ups based on lead intent.
• Automation engineers implementing consistent lead triage across landing pages and inbound requests.
• Operators who want deterministic, transparent qualification logic (keyword + budget + timeline + stack) before routing to humans.

Technical details

• n8n Form trigger (“On form submission”) to capture inbound leads.
• Code-based deterministic scoring using intent keywords and weighted factors (budget, timeline, stack).
• Nodes used: set, code, switch, sticky note, and Form trigger.

Setup is straightforward: publish the workflow, paste the n8n Form URL, run a test entry, and optionally customize the scoring weights and intent keywords to match your qualification criteria.