n8n Lead Scoring Workflow: Weighted Rubric + Code & Switch Routing

Score every inbound lead (0–100) with a transparent rubric—then route hot, warm, and cold automatically

This n8n Lead Scoring Workflow evaluates each lead against a weighted rubric (seniority, company size, industry, geography, and engagement), explains why it scored them, and sends leads into separate hot / warm / cold routing branches for Slack, your CRM, or nurture automation.

What this workflow does

Built to be easy to test and easy to adapt, it:

• Runs manually to generate and process sample lead records (no credentials needed).
• Scores each lead from 0 to 100 using a weighted rubric based on:
  • Job title seniority
  • Employee count (company size)
  • Industry
  • Country / geography
  • Behavior signals: opened_email and visited_pricing
• Labels each lead with a normalized score, a hot/warm/cold band, and a plain-language score breakdown showing which points were earned.
• Routes by band into separate hot, warm, and cold paths.
• Attaches routing metadata per path, including a target queue (e.g., sales_now, nurture, or drip) and a priority value.

Use cases

• Prioritize SaaS leads by title, company size, and intent (opened email + visited pricing).
• Send hot leads to sales immediately, while warm leads enter nurture and cold leads receive a drip sequence.
• Prototype lead scoring logic in n8n using sample data before connecting your real lead source.

Technical details

• Tech stack / nodes: Code, Switch, Sticky Note, Manual Trigger
• Inputs required from your lead source: title, employee_count, industry, country, opened_email, visited_pricing
• Customization: edit WEIGHTS, HOT_MIN, and WARM_MIN to match your ideal customer profile
• Integrations you can connect on outputs: Slack, CRM, or email/marketing automation steps for nurture/drip