n8n Multi-Step Customer Feedback Forms (Exit, New & Returning)

Turn exit, new, and returning customer feedback into clean, structured data—automatically

This n8n workflow delivers three multi-step customer feedback Forms (Exit Intent, New Customer, and Returning Customer). It validates “Other” attribution input, routes new respondents into the correct questionnaire path, standardizes every submission into a normalized JSON payload, and then shows a completion thank-you page.

What this workflow does

• Collects feedback via three n8n Forms triggers: Exit Intent, Returning Customer, and New Customer.
• Exit Intent + Returning Customer: timestamps the response, maps answers into a normalized JSON object, and displays a completion thank-you message.
• New Customer validation (“Other? Write it in!”): checks the “How did you hear about us?” answer and requires free-text attribution if “Other? Write it in!” is selected.
• Routes by attribution: sends New Customer respondents into one of two form paths—one shorter path that skips the purchase-reason question, and one longer path that includes it.
• Collects remaining answers across multiple pages: gathers the rest of the New Customer survey including other solutions, first heard, friction, and medication.
• Builds a final, timestamped payload: includes the survey slug, the path taken, and all collected answers—then shows a completion thank-you message.

Use cases

• Capture exit-intent feedback to identify why visitors leave and reduce churn.
• Gather structured insights from returning customers after they revisit your product.
• Run a multi-step new customer onboarding/attribution survey that adapts questions based on where they heard about you.

Technical details

• n8n Form + Form Trigger for all three surveys (Exit Intent, Returning, New).
• if node to validate “Other” attribution free-text input for New Customers.
• switch to route New Customer respondents into the correct questionnaire path.
• set nodes to standardize answers and construct a normalized, timestamped JSON payload.

Setup

Publish the three n8n Forms and use/copy each form URL (or embed them) for the Exit Intent, Returning Customer, and New Customer surveys. Then update the completion messages (including the exit-intent variant) to match your brand.