n8n Real Estate Lead Matching: Gemini + Gmail + Sheets Automation

Automatically match new real estate listings to your best leads—instantly

This n8n workflow scans your buyer database when a new property listing arrives, scores each lead with Gemini AI, and sends personalized match emails (and optional WhatsApp) to the top prospects—while logging every result in Google Sheets and notifying your team via Gmail and Slack. Built for real estate teams using n8n, Gmail, Sheets, and Gemini to turn listings into scheduled viewings faster.

What this workflow does

• Ingests new listings via webhook (from a competitor monitor, MLS feed, manual submission, or any system that can send a POST request).
• Two-stage lead matching:
  • Stage 1 (fast filtering): uses a Code node to filter leads by hard criteria—configured budget range (with flexibility), property type, and a contact cooldown so you don’t over-message the same buyers.
  • Stage 2 (Gemini scoring): sends the filtered candidates to Gemini AI in a single call. Each lead is scored as Strong Match, Possible Match, or Poor Match based on budget fit, location alignment, property type, and timeline urgency. Gemini also drafts a personalized email for every Strong and Possible match.
• Sends personalized match emails that include property details, a listing link, and a Calendly booking link for immediate viewing requests.
• Sends optional WhatsApp messages when a phone number is on file.
• Updates Last Contacted for matched buyers to enforce the re-contact cooldown.
• Logs results to Google Sheets for reporting and follow-up tracking.
• Notifies the agent via Gmail and Slack, and posts to the Facebook Page when a match event occurs.

Use cases

• Real estate agents matching new MLS listings to the right buyers automatically
• SaaS operators using n8n to connect Gemini lead scoring with Gmail outreach and Sheets logging
• Automation engineers building a reliable re-contact system using cooldown rules

Technical details

• n8n nodes/stack used: webhook, if, code, gmail, slack, and google sheets (logging)
• Gemini AI used to score leads and generate match emails in a single call for filtered candidates
• Uses split out to handle per-lead messaging and downstream actions