n8n Real Estate Lead Routing: DeepSeek, HubSpot & Gmail

Route real estate leads automatically—deduplicate, AI-qualify, and assign to the next available agent

This n8n automation captures real estate inquiries from web forms, WhatsApp, and Facebook Lead Ads, deduplicates them in HubSpot, qualifies each lead with DeepSeek, then assigns it to the next available agent via fair round-robin rotation. The assigned agent receives the details by email, and the lead gets a booking link automatically.

What this workflow does

• Receives leads from 3 sources through webhook endpoints: web form, WhatsApp, and Facebook Lead Ads.
• Normalizes the payload into a consistent lead record (name, phone, email, message, source) and standardizes the phone number for reliable matching.
• Stops on duplicates by searching HubSpot using the normalized phone number (to detect an existing enquiry) and halting the workflow when a duplicate is found.
• AI qualification with DeepSeek: classifies lead type and priority, detects a budget signal, and generates a one-sentence intent summary.
• Fair agent assignment using a Google Sheets “Agents” tab: selects the agent with the oldest LastAssignedAt, updates the timestamp to claim the slot, and proceeds only when an agent is available.
• Logs qualification in HubSpot: creates or updates the contact and stores AI fields (lead_type, priority, budget_signal, intent_summary, assigned agent name/email, lead_status).
• Emails both sides: sends the assigned agent an email with the lead details and emails the lead a booking link (or a fallback message if no agent is available).

Use cases

• Real estate teams handling high-volume inbound leads from Facebook Lead Ads and web inquiries without manual follow-up.
• Agencies needing consistent HubSpot contact enrichment and automatic agent routing.
• Operators who want AI-based lead prioritization (DeepSeek intent + budget signal) to speed up conversions.

Technical details

• Integrations/nodes: n8n webhook, hubspot, gmail, code, if (plus Google Sheets via OAuth as described), and sticky note.
• Required setup: Add HubSpot credentials (app token/service key) and create contact properties: lead_type, priority, budget_signal, intent_summary, assigned_agent_name, assigned_agent_email, lead_status.
• Google Sheets: Add a Google Sheets OAuth connection and maintain an Agents tab with LastAssignedAt for round-robin rotation.