n8n Webhook Lead Intake → DeepSeek Drafts for Pipedrive + Slack

Turn webhook leads into Pipedrive-ready outreach drafts—reviewed by humans in Slack

This n8n workflow captures qualified leads via Webhook, ensures the lead exists in Pipedrive, then uses DeepSeek to draft a personalized first-touch message. The draft is logged to the Pipedrive deal and posted to Slack for human review—never auto-sent.

What this workflow does

• Validates incoming lead data: receives a POST webhook and checks that name, company, and a properly formatted email are present.
• Finds or creates the Pipedrive person: searches Pipedrive by the lead’s email; creates a new person if none exists.
• Assigns a rep and opens a deal: assigns the lead to an outreach rep using a round-robin rule and creates an open Pipedrive deal linked to the person.
• Drafts outreach with DeepSeek: sends lead context (role, industry, LinkedIn headline/bio, entry source) to DeepSeek to generate:
  • a JSON draft message
  • a personalization hook
  • a confidence score
• Logs the AI output to Pipedrive: adds the drafted outreach as a note on the Pipedrive deal for record-keeping.
• Posts to Slack for review: sends the draft to a Slack channel. If the confidence score is below 70, it flags the message as “needs more editing”.
• Returns webhook results: responds with success details (deal ID, person ID, assigned rep, confidence score) or an error if validation or Pipedrive steps fail.

Use cases

• Route inbound SaaS leads from any system into Pipedrive with automated first-touch drafting.
• Require human approval for outreach while still accelerating personalization with DeepSeek + Slack review.
• Build a repeatable lead intake pipeline for automation engineers and operators who need clean CRM logging.

Technical details

• n8n Webhook (POST lead intake + validation)
• Pipedrive (search/create person, create open deal, add deal note)
• DeepSeek Chat Model (JSON draft, personalization hook, confidence score)
• Slack (posting drafts for human review)
• Nodes: if, set, code, no op, slack, webhook