n8n Webinar Lead Routing: Google Sheets + Gemini + Slack

Automatically route webinar leads using Google Sheets, Google Gemini, and Slack

Stop manually chasing every attendee. This n8n Webinar Lead Routing workflow reads your webinar data from Google Sheets, uses Google Gemini to classify buying intent and recommended next steps, logs qualified leads back to Sheets, creates sales tasks and follow-up schedules, and posts a run summary to Slack.

What this workflow does

• Start a routing run manually when a webinar finishes.
• Load webinar context from Google Sheets, including configuration, registrants, attendance, poll responses, questions, CRM contacts, routing rules, follow-up sequences, and an exclusion list.
• Build a normalized attendee profile per email by merging inputs like engagement metrics, inferred buying signals, and exclusion flags.
• Classify intent with Google Gemini by sending each attendee profile plus routing rules and parsing a structured result (segment, intent score, recommended task type, sequence, and messaging hints).
• Apply guardrails and fallbacks for cases such as competitors, customers, open deals, no-shows, or AI errors—then append outcomes to Qualified_Leads_Log.
• Create human action tasks for routed leads and append them to Sales_Tasks.
• Schedule outreach steps by expanding each lead’s assigned follow-up sequence into the Followup_Queue.
• Post a Slack summary with segment counts and top active buyers for the run.

Use cases

• Route SaaS webinar attendees to the right segment, sequence, and sales task based on engagement.
• Automatically exclude competitors, existing customers, open deals, or no-shows using your Google Sheets lists.
• Give your team an instant Slack overview of who to contact first after every webinar.

Technical details (n8n + integrations)

• n8n nodes: manual trigger, Google Sheets, code/logic, Google Gemini (classification), Slack (run summary), set, sticky note.
• Reads from / writes to Google Sheets: webinar inputs plus output sheets including Qualified_Leads_Log, Sales_Tasks, and Followup_Queue.

Ideal for: n8n users, automation engineers, and SaaS operators who want reliable webinar lead routing with intent scoring and actionable follow-up.