n8n Workflow: Google Maps B2B Lead Gen + Enrichment to Notion

Generate B2B leads from Google Maps, enrich them, and store everything in Notion—automatically

This n8n workflow collects a Google Maps lead-gen campaign from an n8n form, scrapes businesses with Apify, enriches contact details via website scraping (and Outscraper as a fallback), qualifies leads, generates Gemini sales insights for high-fit prospects, and saves campaigns + leads in Notion.

What this workflow does

• Creates a Campaign record in Notion from your n8n form submission (campaign details + required properties).
• Builds a Google Maps search query and runs Apify’s Google Maps actor to retrieve business listings.
• Normalizes and de-duplicates leads using a stable lead key, including handling empty searches and removing duplicates.
• Skips already-stored businesses globally by checking Notion before enriching a lead.
• Enriches each new lead by scraping the business website for emails and contact/social links; if needed, it falls back to Outscraper to find contacts.
• Scores and labels leads (high fit, low fit, or rejected) based on available contact signals.
• Generates sales insights with Google Gemini only for high-fit leads, then creates the Lead record in Notion (including outreach messaging/structured insights).
• Computes run metrics by querying campaign leads in Notion (stored, enriched, high-fit, insights generated) and marks the campaign as Done.

Use cases

• Run repeatable Google Maps B2B lead generation campaigns for local service businesses (e.g., agencies, contractors, clinics).
• Automate lead research: scrape sites, extract emails/links, qualify prospects, and capture everything in Notion.
• Produce personalized sales enablement: use Gemini insights for high-fit leads only—reducing wasted outreach.

Technical details

• n8n Form Trigger to receive campaign details.
• Notion integration (Campaign + Lead databases; requires a Notion API credential).
• Apify integration via the Google Maps actor to retrieve listings.
• Enrichment: website scraping plus Outscraper fallback.
• Google Gemini for structured sales insights and outreach message generation (high-fit only).
• Core workflow logic nodes: if, set, code, and helper elements (e.g., Sticky Note) to support configuration.

Setup note: Create/select the Notion database containing the Campaign and Lead properties used by the workflow, then replace REPLACE_WITH_NOTION_DATA_SOURCE_ID in the Configuration step.