n8n Workflow: Qualify Inbound Leads with Gaffa + HubSpot

Instantly qualify inbound leads by enriching form submissions with Gaffa and HubSpot

This n8n workflow captures new inbound leads from an n8n Form, checks whether the lead already exists in HubSpot, then uses Gaffa to extract company details from the submitted website—so your CRM only gets qualified contacts and follow-up tasks.

What this workflow does

• Receives a new submission from an n8n Form (first name, last name, work email, and company website).
• Deduplicates in HubSpot by searching for an existing contact with the submitted email; if found, the workflow stops.
• Enriches with Gaffa by loading the company website and extracting: company name, industry, what they sell, and whether they match your ideal customer definition.
• Qualifies the lead:
  • If the website is successfully read and the company matches: creates/updates the HubSpot contact and sets lead status to OPEN.
  • If it doesn’t match: creates/updates the contact and sets lead status to UNQUALIFIED.
• Creates follow-up tasks for OPEN leads by adding a HubSpot task assigned to your specified owner, including context from the website extraction.
• Handles failures gracefully: if the website can’t be read or company details are missing, it creates/updates the contact with lead status NEW and creates a HubSpot review task explaining what failed.

Use cases

• SaaS teams qualifying inbound leads from a web form without manual research.
• Automation engineers standardizing lead scoring based on publicly available website content.
• CRM operators keeping HubSpot contact creation consistent with deduplication and task routing.

Technical details

• Nodes / tools used: form trigger, if, set, hubspot, sticky note, and @gaffa-dev/n8n-nodes-gaffa (Gaffa community node).
• Required setup:
  • Install @gaffa-dev/n8n-nodes-gaffa and add a Gaffa API credential.
  • Create a HubSpot private app access token (app token) with permissions to read/write contacts and create engagements/tasks.
  • Update Settings for your ideal customer description and the HubSpot owner.