n8n Workflow: Route RB2B Leads to HeyReach & Instantly

Instantly route RB2B leads to HeyReach + Instantly—powered by FullEnrich fallback

Stop manual lead chasing. This n8n workflow ingests RB2B lead events, stores them in an n8n Data Table, routes them into the right HeyReach LinkedIn campaigns based on tags, and sends to the correct Instantly email campaigns—enriching with FullEnrich when a valid business email isn’t available.

What this workflow does

• Ingests lead payloads via a webhook (or generates a sample payload using manual/schedule test triggers).
• Upserts lead data (name, LinkedIn URL, website, business email, tags) into an n8n Data Table, keyed by LinkedIn URL.
• Routes leads to HeyReach by evaluating lead tags and adding them to the matching HeyReach campaign (e.g., Hot Page, Hot Lead, or Hot Page + Hot Lead).
• Validates business email to ensure it’s present and not a Gmail address; if acceptable, it routes to the matching Instantly campaign based on tags.
• Runs FullEnrich when needed if the email is missing or not acceptable.
• Handles FullEnrich callback by looking up the lead in the Data Table, checking deliverability status, and then routing to Instantly—or falling back to the appropriate HeyReach campaign.

Use cases

• After RB2B captures a lead, automatically start multi-channel outreach via HeyReach and Instantly.
• Ensure email deliverability by using FullEnrich when initial business email data is incomplete.
• Keep campaign targeting consistent using tag-based routing from your RB2B lead events.

Technical details

• Webhook for “Lead Ingest” and a separate webhook for the When Enrichment Callback Received step.
• Data Table storage keyed by LinkedIn URL.
• Logic nodes: if, set, switch, plus a sticky note.
• Integrations configured with credentials for HeyReach, Instantly, and FullEnrich in n8n.

Category: n8n automation workflow • Ideal for n8n users, automation engineers, and SaaS operators building lead-routing pipelines.