n8n Workflow: Track Google AI Overview Citations (Bright Data + Sheets + Slack)

Track Google AI Overview citations for your keywords—and get a Slack digest every run

This n8n workflow checks Google AI Overview citations for a set of keywords using Bright Data, compares results against your last run stored in Google Sheets, and then posts a clear briefing to Slack (including which cited domains are new, held, or lost).

What this workflow does

• Runs weekly or on demand via an n8n form submission to start a keyword citation check.
• Loads history from Google Sheets to find the previous run date, then expands your configured keyword list into one item per keyword.
• Fetches Google search results with AI Overview data using Bright Data’s SERP API, extracts AI Overview reference URLs, de-redirects them, and identifies the cited domains.
• Compares citations over time to label cited domains as new, held, or lost, and builds a cross-keyword “most quoted domains” leaderboard.
• Summarizes top cited pages (when AI Overviews are found) by using Bright Data Web Unlocker to fetch a capped set of top cited pages and summarizing their structure (headings and key page features).
• Generates a plain-language briefing by sending the combined citation + page-structure snapshot to OpenAI.
• Logs results to Google Sheets with a row-per keyword + cited domain, including entries for no-overview, failures, and lost citations—then posts a formatted digest to Slack.

Use cases

• Monitor how your domain (or competitors) shows up in Google AI Overview citations for priority keywords.
• Track SEO/visibility changes weekly and quickly identify which domains lose or gain AI Overview mentions.
• Get automated, shareable updates for SaaS teams via Slack without manually running SERP checks.

Technical details

• Integrations: Bright Data (SERP API + Web Unlocker), Google Sheets, Slack
• n8n nodes mentioned: if, set, code, no op, slack, switch
• Setup: create Bright Data zones for SERP API and Web Unlocker and add an HTTP Head.