n8n Workflow: Triage Social Crisis Mentions with Gemini Webhook

Triage social crisis mentions with Google Gemini—automatically route P0/P1/P2 action

This n8n automation workflow ingests social mention payloads via a webhook, uses Google Gemini to evaluate urgency and toxicity against a PR crisis matrix, and then routes results into the right handling path—while generating a structured incident record and response drafts.

What this workflow does

• Receives social mentions through an HTTP POST webhook (or supports a manual test payload) containing: platform, author, follower count, mention text, and URL.
• Normalizes and prepares data by adding PR crisis matrix guidelines and aligning incoming fields for analysis.
• Scores and classifies with Google Gemini to:
  • score urgency/toxicity
  • classify severity as P0, P1, or P2
  • extract key allegations
  • draft public and internal response text
• Routes by urgency score:
  • P0 → executive “war-room” alert
  • P1 → support escalation brief
  • P2 → community archive record
• Builds a final PR incident ledger including a unique incident ID, all scores, summaries, and the generated drafts.

Use cases

• Instantly triage high-risk social posts mentioning your brand into a P0/P1/P2 workflow for PR and support teams.
• Centralize incident documentation by generating a consistent PR incident record from each mention.
• Speed up response drafting by producing public and internal drafts based on Gemini’s crisis assessment.

Technical details

• Integrations: Google Gemini (PaLM) via a Gemini node using your API credentials.
• n8n nodes used: set, code, merge, switch, webhook, sticky note.
• Webhook endpoint: configure your social listening/source to POST mention events to /social-mention-stream.
• Setup controls: review and adjust crisis matrix thresholds and any hard-coded war-room/support routing language to match your incident process.