Optimize Ad Spend with n8n: Google, Meta & LinkedIn Insights

Streamline Your Ad Spend Insights with n8n: Google, Meta & LinkedIn

Unlock the power of automated advertising insights with this n8n workflow designed specifically to optimize your ad spend. Seamlessly gather ad performance data from Google, Meta (Facebook), and LinkedIn Ads to calculate a budget signal score, ensuring you make informed budgeting decisions with ease and precision.

What this workflow does

• Manually trigger the workflow to kickstart the ad spend analysis process.
• Automatically pull data from Google Sheets where company Status is marked as Pending.
• Retrieve advertising activity for each company domain using Adyntel across Meta (Facebook) Ads, Google Ads, and LinkedIn Ads.
• Integrate and process ad data to create a comprehensive dataset for each company.
• Calculate essential metrics: platform-specific ad counts, total number of ads, number of active platforms, channel diversity, and a combined budget_signal_score.
• Update Google Sheets by writing these results back to their respective rows and changing the Status to Done.

Use cases

• Marketing Agencies: Efficiently monitor clients’ ad activities across multiple platforms without spending hours on manual data collection.
• SaaS Companies: Regularly evaluate ad channel efficacy, using data-driven insights to adjust marketing strategies quickly.
• Freelance Advertisers: Access streamlined reports that help maximize ROI from advertising budgets for small businesses or entrepreneurs.

Technical details

• Nodes used: Google Sheets, Adyntel (adynteladyntel), Manual Trigger, Code, Merge, Sticky Note.
• Authentication: Requires Google Sheets OAuth and Adyntel API credentials.
• Data Inputs: Google Sheets with columns: company_name, domain, and Status (set to Pending for processing).

Leverage this specially designed n8n automation workflow to transform how you manage and optimize your advertising strategies. With tailored insights and automated data handling, take the guesswork out of your ad spend analysis today.