Optimize B2B Lead Scoring with AI & Google Sheets Workflow

Transform your B2B lead qualification process with this intelligent n8n workflow that automatically scores and enriches inbound leads using AI-powered website analysis and real company data extraction.

What this workflow does

This automation eliminates manual lead research by creating a streamlined scoring system. Marketing teams submit company details through a Tally form including company name, LinkedIn URL, website URL, and custom scoring criteria. The workflow automatically fetches the company's homepage, converts it to readable text, and processes it through three chained OpenAI GPT-4 agents:

• Data normalization agent: Standardizes and cleans input data
• Intelligence extraction agent: Analyzes website content to identify tech stack, industry signals, and company size indicators
• Lead scoring agent: Evaluates leads against your specific criteria and assigns grades with recommended next actions

All scored leads are automatically logged to Google Sheets with timestamps, enriched company data, scores, reasoning, and sales recommendations.

Use cases

• SaaS lead qualification: Automatically score inbound leads based on tech stack compatibility, company size, and industry fit
• Sales team efficiency: Provide sales reps with pre-qualified leads including recommended actions and detailed company intelligence
• Marketing campaign optimization: Track lead quality patterns and refine targeting based on automated scoring data
• Enterprise prospecting: Scale lead research by analyzing hundreds of companies without manual website reviews

Technical details

Built on n8n automation platform with the following integrations:

• Tally forms: User-friendly input interface for marketing teams
• OpenAI GPT-4: Powers three specialized AI agents for comprehensive lead analysis
• Google Sheets: Centralized lead database with scoring results and recommendations
• HTTP Request nodes: Website data fetching and processing
• LangChain agents: Advanced AI workflow orchestration

Perfect for marketing teams, sales operations, and automation engineers looking to implement intelligent B2B lead scoring at scale.