Qualify Chat Leads & Create HubSpot Companies with DeepSeek

Turn chat interest into HubSpot companies with DeepSeek—automatically qualify leads inside n8n

This n8n workflow reads incoming chat messages, uses DeepSeek (via an AI Agent) to detect whether the visitor is interested in n8n automation services, and—when relevant—creates a Company record in HubSpot.

What this workflow does

• Receives messages through a public chat webhook trigger (chat/source application sends messages to the webhook URL).
• Analyzes the conversation with DeepSeek using an AI Agent and conversation memory to determine whether the message expresses interest in n8n workflows or enterprise automation.
• Extracts company details from relevant chat messages.
• Creates a new HubSpot company record with fields such as name, website, phone, address, and revenue.
• If the message is not relevant, it returns a markdown response explaining it cannot help.

Use cases

• Capture qualified leads from your website or chat widget and automatically populate HubSpot with company information.
• Qualify inbound “Are you able to build n8n automations?” questions and turn them into CRM records without manual copying.
• Help SaaS operators and automation engineers route only relevant enterprise automation inquiries into HubSpot.

Technical details

• Public chat webhook trigger to ingest chat messages.
• DeepSeek chat model via n8nn8n-nodes-langchainlm chat deep seek, run through n8nn8n-nodes-langchainagent with n8nn8n-nodes-langchainmemory buffer window.
• HubSpot integration using the hubspot tool with HubSpot OAuth2 permissions to create company records.

Setup checklist

• Connect a DeepSeek API credential for the DeepSeek Chat Model.
• Connect a HubSpot OAuth2 credential with permission to create company records.
• Copy the chat webhook URL from the chat trigger and configure it in your chat/source application (including allowed origins and any required upload settings).