Qualify Chat Leads with DeepSeek, Create HubSpot Companies

Qualify Chat Leads with DeepSeek and Automatically Create HubSpot Companies

This n8n workflow reads incoming chat messages, uses a DeepSeek-powered AI Agent to determine whether the sender is interested in automation workflows, and—when relevant—creates a Company in HubSpot and schedules a Google Calendar follow-up for the next day.

What this workflow does

• Receives chat messages via a public chat trigger.
• Analyzes intent with DeepSeek using a DeepSeek chat model and conversation memory to decide whether the message indicates interest in n8n workflows or enterprise automation.
• Creates a HubSpot Company when appropriate: if the AI identifies relevant interest, the workflow creates a Company record in HubSpot using extracted company details from the AI response.
• Validates AI output: it checks whether the agent response contains the phrase “Company Created in HubSpot” before proceeding.
• Extracts the company JSON from the AI agent’s markdown response and marks the run as successful.
• Schedules a follow-up: it creates a Google Calendar event for the next day using the company name in the event summary.
• Fallback behavior: if the AI determines the message is not relevant, it replies with “sorry, I don't know”.

Use cases

• Turn website or product chat inquiries into instant HubSpot accounts for your automation sales pipeline.
• Route “interested in workflow automation” messages to an AI-qualified lead process with a scheduled meeting reminder.
• For SaaS operators using n8n, reduce manual lead research by extracting company details directly from chat.

Technical details

• DeepSeek (DeepSeek Chat Model with conversation memory)
• HubSpot via HubSpot tool (OAuth2 permissions to create Company records)
• Google Calendar via Google Calendar OAuth2 (creates next-day follow-up events on a selected calendar)
• Workflow logic includes if, set, and code nodes, plus supporting notes (sticky note)

Set up your HubSpot OAuth2 credentials, add DeepSeek API credentials, configure Google Calendar OAuth2, and plug in your chat trigger URL—then tailor the AI Agent prompt and HubSpot company fields to capture the data you need.